Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#making money
#chasing scale
What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking advantage
#fight google
#facebook advertising
#holiday season
#leading publishers
#sponsored content
Chatto & Windus has acquired feminist campaigner Caroline Criado-Perez’s second book, Atypical, to be published in 2018. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish feminist
#data gap
#chatto windus
If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful video
#play music
#everyday life
#raise awareness
Goldsmiths Press has released an app for The Goldsmiths Prize ahead of the latest winner, due to be announced tomorrow (9th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this |
Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday
[ Digiday | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#questions remain
Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post snapchat
#ads appeared
#make money
#email newsletters
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
Amazon Rapids is a new children's app that features short, illustrated stories designed to look like the text-chat feature on a smartphone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
More news stories like this |
Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#sales made
#nearby venues
#companies declined
#disclose terms
Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital traffic
#distributing content
#internet giants
#growing frustration
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#ad blocking
#open question
#bad news
Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ivanka trump
#digital content
#cable network
Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#asked publishers
#biggest challenges
#publishing summit
#biggest challenge
UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boston globe
#hacker news
#ad impressions
#ddos—attack
Instagram has developed tools to help people considering self-harm, and as part of the new initiative, Seventeen magazine and Instagram are welcoming everyone with open arms with a new hashtag. "We listen to mental health experts when they tell us that outreach from a loved one can make a real... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
More news stories like this |
Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
More news stories like this |
The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mail online
Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#bleacher report
#social features
You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget
[ Engadget | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#comic book
#virtual reality