Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian
[ The Guardian | 2023-02-24 14:00:26 UTC ]
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Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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Bad Behaviour author Rebecca Starford and the team behind a dramatisation of her memoir reflect on how they recreated her frightening account of her elite boarding schoolGet our weekend culture and lifestyle emailWhen Rebecca Starford was 14 she spent a year living in the bush as part of an... Continue reading at The Guardian
[ The Guardian | 2023-02-14 14:00:16 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Kenward Elmslie was an award-winning poet, lyricist, literary magazine editor, and opera librettist whose work thrived in collaboration with other writers, musicians, and visual artists. Elmslie, who was a grandson of Joseph Pulitzer, died at age 93 in June 2022. Elmslie met Lucia Berlin when... Continue reading at The Millions
[ The Millions | 2023-02-08 11:00:46 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 05:00:00 UTC ]
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Historical fiction for young readers like CATHERINE CALLED BIRDY help readers discover the history of sexism, ableism, and more. Continue reading at Book Riot
[ Book Riot | 2023-01-27 11:34:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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"Little Fires Everywhere" author Celeste Ng joins the L.A. Times Book Club Dec. 8 to discuss her latest bestseller, "Our Missing Hearts." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-29 15:00:25 UTC ]
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Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget
[ Engadget | 2022-11-28 12:15:18 UTC ]
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Black Friday is finally here and if you haven't started your holiday shopping, now's the best time to do so. While we've seen some of our favorite gadgets go on sale since the start of November, today's the day you're almost guaranteed to find the best prices of the year across laptops, TVs,... Continue reading at Engadget
[ Engadget | 2022-11-25 13:51:19 UTC ]
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Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World
[ PC World | 2022-11-25 10:05:00 UTC ]
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Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
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