Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Kim Stanley Robinson’s novels envision the dire problems of the future—but also their solutions. Continue reading at New Yorker
[ New Yorker | 2022-01-24 11:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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New books and publications delve into the rich and evolving worlds of speculative fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-01-19 16:00:20 UTC ]
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At Electric Literature, Diane Cooke speaks to Jessamine Chan about The School for Good Mothers, Chan’s incisive debut novel that revolves around how a young mother’s error lands her in a government reform program and at risk of losing custody of her child. They discuss one of Chan’s main... Continue reading at The Millions
[ The Millions | 2022-01-18 21:30:56 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The monarch had plenty of shortcomings, but he wasn’t a brute, writes Andrew Roberts. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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'Just Roll With It' by writer Lee Durfey-Lavoie and artist Veronica Agarwala is a debut graphic novel about a grade-school girl who is beginning to deal with anxiety and Obessive Compulsive Disorder (OCD). An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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The Festival for Working-Class Writers' team are on the lookout for books to promote as part of their new book club, which launches in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 23:43:53 UTC ]
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The young poet delivers another stirring critique of modern America in a book that is at once pointed and hopeful. Continue reading at The Washington Post
[ The Washington Post | 2021-12-07 14:00:00 UTC ]
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Yesterday, a footnote to an op-ed in the LA Times revealed that Red Badge Films is now producing a documentary about Anthony Broadwater’s conviction and then exoneration of Alice Sebold’s rape, called Unlucky. Red Badge Films is helmed by Tim Mucciante, previously the executive producer for the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-03 17:48:54 UTC ]
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Black Friday weekend was good for Barnes & Noble, continuing a trend of double-digit sales growth this year. The company attributed the increase to solid trade book sales through the weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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Bestselling novelist Matt Haig's children's book A Boy Called Christmas has been made into a film. Continue reading at BBC News
[ BBC News | 2021-11-27 00:15:59 UTC ]
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It's officially Black Friday and that means if you didn't snatch up any of the early deals that came and went earlier this month, now's the time to shop. Despite kicking off the holiday season (unbearably) early this year with a deluge of deals, retailers are still have some compelling Black... Continue reading at Engadget
[ Engadget | 2021-11-26 11:15:21 UTC ]
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Aside from Amazon Prime Day, Black Friday is the best time of year to save on Amazon gadgets. It's arguably better than Amazon's exclusive shopping day because anyone, not just Prime members, can get Black Friday discounts. Everything from Echo speakers to Fire tablets to Kindles are down to... Continue reading at Engadget
[ Engadget | 2021-11-26 10:00:48 UTC ]
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While we've had weeks of early Black Friday deals already, Thanksgiving has brought additional sales, some of which we expect to continue through Black Friday proper. This has been a trend for the past few years — if you happen to be online and searching for Black Friday deals a few hours before... Continue reading at Engadget
[ Engadget | 2021-11-25 21:15:26 UTC ]
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Amazon isn't quite done with its Black Friday e-reader deals. After it put several other Kindles on sale, the company has dropped the price of the latest Kindle Paperwhite from $140 to $105.Buy Kindle Paperwhite at Amazon - $105The fifth-gen Paperwhite, the first refresh in three years, was... Continue reading at Engadget
[ Engadget | 2021-11-25 08:15:47 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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