Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
News tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
More news stories like this | News stories tagged with:
#ipa calls
#publishing industry
International Literature Festival Berlin's day of Ukrainian readings is scheduled for August 7, the festival's opening date. The post International Literature Festival Berlin Calls for a Day of Ukrainian Readings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-27 18:08:34 UTC ]
More news stories like this | News stories tagged with:
#literature festival
National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with:
#news publisher
Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#good times
#tough circumstances
#hong kong
#continue innovating
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with:
#top line
#linear tv
#nielsen
Starting on July 25, the American Booksellers Association will begin a phased rollout of new IndieCommerce 2.0 websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#phased rollout
#american booksellers association
If you're looking to shake up the usual book club format, consider reading these plays as a way to make meet-ups more engaging. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:35:00 UTC ]
More news stories like this | News stories tagged with:
#read aloud
#book club
'The Last Session' is the story of a delightfully diverse group of close high school friends and RPG gamers as they confront the significance of friendships as they also prepare to finish a longrunning Dice & Deathtraps gaming campaign. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#jasmine walls
#11-page excerpt
Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
More news stories like this | News stories tagged with:
#black people
#bookshop
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#early version
#measurement company
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
'We're in a good position,' says Storytel's Yasmina Jraissati, after the audiobook service Storytel's first five years in the region. The post Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-03 20:27:27 UTC ]
More news stories like this | News stories tagged with:
#post audiobooks
#arab world
#good position
#audiobook
Seven Seas Entertainment has alerted the National Labor Relations Board that it has chosen to hold an election among its employees to decide whether the staff will unionize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#union election
#seas entertainment
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with:
#samba tv
#prime time
#measurement solutions
#nielsen
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen alternatives
#macroeconomic news
#nielsen
After it first unveiled the game at E3 2019, Ubisoft will finally release Roller Champions on May 25th, the publisher announced today. The free-to-play title will be available on PC, PlayStation 4 and Xbox One – as well as Xbox Series X/S and PS5 through backward compatibility – to start, with... Continue reading at Engadget
[ Engadget | 2022-05-18 20:15:19 UTC ]
More news stories like this | News stories tagged with:
#nintendo switch
#amazon luna
#single point
#publisher announced
Delays and indifference made her battle with cancer even more stressful, Theresa Brown writes. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:23 UTC ]
More news stories like this | News stories tagged with:
#health care
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Many of us know Michelle Hart from her wonderful work highlighting queer writers when she was the assistant books editor at O, the Oprah Magazine. Now, she has her own novel to add to the fold: We Do What We Do In The Dark, an exquisitely written, intimately affecting novel about Mallory, a... Continue reading at Electric Literature
[ Electric Literature | 2022-05-03 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#young woman
#oprah magazine
#college freshman
#electric literature
#books editor