Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Adam & Eve/DDB collaborated with the children’s hospital to create a resource to help children recover from anxiety, loneliness and fear of the unknown. Continue reading at Media Week
[ Media Week | 2021-09-08 10:55:23 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
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This film about Misha Defonseca, author of a ‘memoir’ about escaping the Nazis and sheltering with wolves as a child, is propulsively watchable“Sometimes a story is so astonishing it’s unbelievable.” So said a Massachusetts radio presenter in the 90s, introducing Misha Defonseca, a local Jewish... Continue reading at The Guardian
[ The Guardian | 2021-09-02 06:00:18 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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Maurice Carlos Ruffin's lauded debut novel disguised his hometown; his new short story collection, "Those Who Don't Say They Love You," faces the city head on. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-19 13:00:47 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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I was called aggressive for criticising passages in Kate Clanchy’s memoir. But the real problem lies deep in the overwhelmingly white world of publishingIt started with a tweet. Kate Clanchy, author of Some Kids I Taught and What They Taught Me posted on her Twitter account that a reviewer on... Continue reading at The Guardian
[ The Guardian | 2021-08-13 13:51:20 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Due to the rapid spread of the Delta variant, this year's Bouchercon, the annual mystery fiction convention that was to be held live this August in New Orleans, has been canceled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 05:46:34 UTC ]
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Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Far fewer politically sensitive titles are on display in the first such event since Beijing imposed sweeping new regulations Booksellers at Hong Kong’s annual book fair are offering a reduced selection of books deemed politically sensitive, as they try to avoid violating a sweeping national... Continue reading at The Guardian
[ The Guardian | 2021-07-15 10:57:25 UTC ]
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Based on a true story, Karin Tanabe’s new book is a mid-20th-century period piece, but oh, how familiar it seems. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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