Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says.    Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook  Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
News tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

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Trying to Teach English Literature in the Wake of Mao’s Cultural Revolution

My assignment was to offer a survey course on the history of English literature in northeast China. I was paired with a young American teacher sponsored by the United Nations who was to teach phonetics and oral expression. We taught six days a week, and every Wednesday afternoon our students... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-15 09:49:40 UTC ]
More news stories like this | News stories tagged with: #cultural revolution #united nations #wednesday afternoon #english literature


‘On the Suffering of the World’ sounds depressing, but perhaps it is a call to action, too

A collection of works by the 19th-century philosopher Arthur Schopenhauer takes on new meaning today. Continue reading at The Washington Post

[ The Washington Post | 2021-01-13 15:00:00 UTC ]
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Children's Books North to roll out mentoring scheme

Children’s Books North co-founders Tilda Johnson, Emma Layfield and Liz Scott are launching a mentoring scheme for emerging publishing professionals living in the North of England and in Scotland. Continue reading at The Bookseller

[ The Bookseller | 2021-01-12 12:12:39 UTC ]
More news stories like this | News stories tagged with: #mentoring scheme #emma layfield


Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with: #kimberly drew #jenna wortham #anthology


Josh Hawley: publisher cancels book in wake of Capitol attack

Simon & Schuster says it ‘cannot support senator after his role in what became a dangerous threat to our democracy and freedom’Publishers have cancelled a planned book by Senator Josh Hawley, who objected to Joe Biden’s presidential election win and backed baseless claims that the vote was... Continue reading at The Guardian

[ The Guardian | 2021-01-08 05:50:17 UTC ]
More news stories like this | News stories tagged with: #joe biden #josh hawley #capitol attack #simon schuster


Child's Play picks up two more from Romani author Richard O’Neill

Independent publisher Child's Play will publish two more picture books by Romani author Richard O’Neill, as part of his Romani Tales series.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 20:26:51 UTC ]
More news stories like this | News stories tagged with: #independent publisher


“The World Wakes Up, Enlarged”: A Conversation with Dan Chiasson

AS SOON AS I picked up Dan Chiasson’s latest book of poetry, The Math Campers, I was immediately drawn into a collaborative experience in which writer and reader make meaning together. Chiasson’s lyrical ruminations can take the form of a “choose your own adventure,” but the poet skillfully... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-06 18:00:18 UTC ]
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Indies report slowing sales as nervous shoppers play safe

Indie bookshops in Tiers 2 and 3—which, unlike Tier 4 shops, can still open their doors to customers—have reported a change in customer behaviour this week, with reduced footfall since the government's warnings and further restrictions at the weekend.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 07:59:52 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #customer behaviour


Happy 10th Birthday, Google Play Books!

Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews

[ Betanews | 2020-12-09 18:41:58 UTC ]
More news stories like this | News stories tagged with: #reading books #regular reader #spend time #ebooks


Jeremy O. Harris is donating a collection of plays by Black writers to libraries across the country.

On Late Night with Seth Meyers this week, Slave Play and Daddy playwright Jeremy O. Harris announced he is donating a collection of 15 plays by Black playwrights to 53 libraries and community centers across the United States—and is donating one such collection to Northwestern University in Seth... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
More news stories like this | News stories tagged with: #black writers #late night #seth meyers #black playwrights #community centers #united states— #northwestern university #literary hub #libraries


Announcing a New Publishing Project and a Call for Co-Editors: Best Translations: An Annual Anthology, by The Editors of WLT

News and Events Photo by Wendy Call / www.wendycall.com Deadline for Applications: Thursday, January 7, 2021 Call for Applications: Two series co-editors, one with expertise in Asian literatures and one with expertise in Middle Eastern and/or... Continue reading at World Literature Today

[ World Literature Today | 2020-12-09 14:16:34 UTC ]
More news stories like this | News stories tagged with: #book form #winning works #original text #chosen works #final measure #detailed letter #publication list #short sample #short explanation #besttranslationsanthology@gmail #selection process #short stories #travel writing #newly published—translation #houghton mifflin harcourt #anthology


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media


Star names feature on multi-format storytelling platform Alexander

A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 20:07:03 UTC ]
More news stories like this | News stories tagged with: #chigozie obioma #david tennant


Amazon discounts the Kindle Paperwhite to $85 for Black Friday

If the pandemic has helped you rediscover the joy of reading, Amazon’s latest Kindle deal may be exactly what you’re looking for. For Black Friday, the retailer has discounted the base 8GB Paperwhite with ads by $45 to $85. That’s the same price the... Continue reading at Engadget

[ Engadget | 2020-11-26 05:01:14 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhite #black friday #kindle


‘The Freezer Door’ is an aching, playful memoir of vivid desire amid the desperation of midlife disconnection

Queer activist Mattilda Bernstein Sycamore’s book is alive with the existential nausea of being displaced. Continue reading at The Washington Post

[ The Washington Post | 2020-11-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Amazon's Kindle drops to $60 again in Black Friday sale

You can now start shopping for Black Friday deals on Amazon devices, and one of the first models you can get at a discount is the company’s Kindle e-reader. The latest version of the company’s basic e-reader is now on sale for $60, down $30 from its... Continue reading at Engadget

[ Engadget | 2020-11-20 11:45:42 UTC ]
More news stories like this | News stories tagged with: #amazon devices #kindle e-reader #latest version #kindle


Lockdown drives 'explosive' online sales across formats, says BookStat's Abbassi

The past six months have seen “explosive” online sales with print books up by 45%, e-books by 30% and audio increasing 28%, according to figures from Bookstat c.e.o. Paul Abbassi. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 01:00:03 UTC ]
More news stories like this | News stories tagged with: #paul abbassi #online sales #print books


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


FutureBook: Abbey calls for industry to expand what it considers 'normal'

The industry needs to expand what it considers "normal", breaking a current way of thinking which considers black authors niche and prevents books representing society, Black Writers' Guild co-founder Nels Abbey has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 16:45:55 UTC ]
More news stories like this | News stories tagged with: #black writers