Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Bookouture issues call-out for submissions from BAME fiction writers

Bookouture, in association with online magazine the Asian Writer and Dahlia Books, is putting out a call-out for commercial fiction submissions from unagented and unpublished writers from BAME backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 05:39:09 UTC ]
More news stories like this | News stories tagged with: #online magazine #unpublished writers #bame backgrounds

JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Call for Info: Faith-based Kids Books

Requesting pitches by August 5 from publishers on upcoming titles and trends in faith-based children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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ALCS backs select committee call for freelancer support and Creators Council

Calls by a select committee for freelancer support and creation of a “Creators Council” to help the cultural sector rebound from the coronavirus crisis have been welcomed by the Authors' Licensing and Collecting Society (ALCS). Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 10:52:41 UTC ]
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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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PA salutes 2019 as UK publishing's 'best year ever', but calls for Covid support

The Publishing Association has released its latest Yearbook statistics, showing growth in both the industry's print and digital revenues, making 2019 in its estimation “the biggest year ever for UK publishing”. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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No More Playing Defense: A Progressive Christian Steps Up

Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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In Gail Tsukiyama’s ‘The Color of Air,’ characters reel in the wake of the Mauna Loa volcanic eruption

Tsukiyama’s first novel in nearly a decade takes readers to the 1930s Hawai’i of her Japanese father, where sugar was king and labor was hard. Continue reading at The Washington Post

[ The Washington Post | 2020-07-20 12:07:23 UTC ]
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HC to publish Piers Morgan's 'clarion call' on free speech

HarperCollins has acquired world all language rights to Wake Up: Why the ‘Liberal’ War on Free Speech is Even More Dangerous than Covid-19 by broadcaster and journalist Piers Morgan. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 12:44:18 UTC ]
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Writers and artists call for EU funds to protect European culture

Artists including writer Nina George and singer Björk have called for the European Council to provide extra funding for Europe's cultural sector following the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 03:48:46 UTC ]
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WGGB calls for £20m support package for Scottish writers

The Writers’ Guild of Great Britain (WGGB) is calling for a £20m support package from the Scottish government for writers and other creatives. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 18:18:06 UTC ]
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Michaela Coel plays the first on-screen writer I can relate to | Candice Carty-Williams

I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian

[ The Guardian | 2020-07-11 07:00:06 UTC ]
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Phoebe Robinson is partnering with Plume to launch a new imprint called Tiny Reparations Books.

Today, Penguin Random House announced the launch of a new imprint, Tiny Reparations Books, founded by New York Times bestselling author, comedian, actress, and producer Phoebe Robinson. Robinson will be partnering with Plume (a division of Dutton, which is itself an imprint of PRH) and its... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-08 14:20:42 UTC ]
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Koomson 'finds her Verity' as Gbeleyi lands audio role after open casting call

Maria Gbeleyi has been chosen as the voice of Verity Gillmare in the audio version of Dorothy Koomson’s new novel, All My Lies are True (Headline). The announcement follows an open casting call, "Find My Verity", designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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Authors call for Nicholson's reinstatement in honorary Booker Prize role

A number of high-profile writers, including Susan Hill, Francis Wheen, Trezza Azzopardi, Jane Harris, Allison Pearson, Justin Hill and Joolz Denby, have joined the signatories to an open letter to the Booker Prize Foundation calling on the body to apologise to former honorary vice-president... Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 05:29:21 UTC ]
More news stories like this | News stories tagged with: #authors call #jane harris #allison pearson