Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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Survey shows 60% expect the impact of the pandemic may put them out of business, prompting calls for concerted helpMore than half of the UK’s small publishers fear they could be out of business by the autumn as a result of the coronavirus pandemic, according to research by the Bookseller, which... Continue reading at The Guardian
[ The Guardian | 2020-05-07 15:02:20 UTC ]
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Octopus imprint Cassell is to publish a new edition of The Rolling Stones In the Beginning by photographer Bent Rej. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 01:30:07 UTC ]
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Nobody wants a story when they cannot breathe, wrote author Sarah Perry, in a piece published in the Guardian last week, that detailed her passing crisis of confidence with her craft. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 22:38:44 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Viking has scooped an “urgent clarion call” for the British farming industry by Sarah Langford in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 01:34:01 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Publishers McGraw-Hill and Cengage have mutually agreed to call off their planned merger. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 10:50:25 UTC ]
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The inability to reach an agreement with the government about which divestitures the publishers needed to make to allow the merger to move forward led to the deal being canceled, the companies said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
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Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 13:41:58 UTC ]
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With sales at some bookstores down by as much as 80% since the outbreak of the coronavirus, the U.K. Booksellers Association has written to the Chancellor of the Exchequer outlining steps the government can take to support the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-29 04:00:00 UTC ]
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The Booksellers Association has written to Chancellor Rishi Sunak asking for a series of measures to support booksellers during the Covid-19 crisis, including allowing retail spaces to be "furloughed" and help to keep the supply chain open. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 12:49:34 UTC ]
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In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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PRH UK c.e.o. Tom Weldon and Hachette UK c.e.o. David Shelley are among more than 400 leading names from the creative industries warning half the UK's creative businesses could be lost due to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 00:49:47 UTC ]
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