Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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As she publishes a moving memoir, the Corrie, Dinnerladies and West End star talks about her three-decade battle with typecasting – and almost dying of Covid-19 Shobna Gulati is speaking about this past horrendous year in surprisingly serene tones. Her mother died last autumn, and a few months... Continue reading at The Guardian
[ The Guardian | 2020-09-16 05:00:14 UTC ]
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A new pair of female-focused titles—Izzy Newton and the S.M.A.R.T. Squad: Absolute Hero and Girls Can—looks to inspire and empower young readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Michael Cohen's tell-all memoir makes the case that U.S. President Donald Trump is "guilty of the same crimes" that landed his former fixer in federal prison, offering a blow-by-blow account of Trump's alleged role in a hush money scandal that... Continue reading at CBC
[ CBC | 2020-09-06 04:12:05 UTC ]
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Republican insider Robert Zoellick urges a return to principles along with pragmatism. Continue reading at The Washington Post
[ The Washington Post | 2020-09-04 12:00:00 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 01:05:38 UTC ]
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Audible is launching Audible Plus, a $7.95 per month service that will provide listeners will unlimited access to more than 68,000 hours of original content. In conjunction with the launch, the company has restructured its traditional credit-based subscription service into a new $14.95 per month... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
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Jessica Kingsley Publishing is to release the first guidelines for producing dyslexia-friendly texts and workplaces in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 08:07:55 UTC ]
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American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-08-13 14:05:40 UTC ]
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Eligible books in this year's Frankfurter Buchmesse Film Awards have been published since August 1 of 2019 and entries are made digitally. The post Frankfurter Buchmesse Calls for 2020 Film Awards Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-10 04:30:40 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
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As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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If you tuned into yesterday’s historic House Judiciary Subcommittee antitrust hearing, during which the top executives of some of the world’s largest tech companies tried convincing politicians that they weren’t monopolies, you may have heard a bookseller chime in during Amazon CEO Jeff Bezos’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-30 19:54:55 UTC ]
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