Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
News tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
As it marks its 50th anniversary this month amid a multi-weekend, virtual edition of its annual music and culture festival, Essence finds itself on the defensive, refuting allegations of a toxic work environment rife with corporate bullying, intimidation and pay inequity made in an anonymous... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 17:51:48 UTC ]
More news stories like this | News stories tagged with:
#business days
#cancel culture
#sexual misconduct
The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with:
#company released
#running ads
#digital content
At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
More news stories like this | News stories tagged with:
#aural medium
#covid-19 pandemic
#digital content
The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
More news stories like this | News stories tagged with:
#government action
#library campaign
#covid-19 crisis
Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
More news stories like this | News stories tagged with:
#covid-19 shut
#annual event
#months ago
#digital content
A survey of the Creative Access community, investigating the impact of coronavirus on under-represented communities within the creative industries, has revealed 80% are prioritising finding a new job or freelance work, with almost 40% saying they have run out of money already or are about to do so. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 17:26:02 UTC ]
More news stories like this | News stories tagged with:
#under-represented communities
#creative industries
#freelance work
Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 15:01:56 UTC ]
More news stories like this | News stories tagged with:
#ken wilson-max
#black people
#sales teams
#greater transparency
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with:
#boldwood books
#john blake
#ad lib
#e-book
More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian
[ The Guardian | 2020-06-15 17:08:57 UTC ]
More news stories like this | News stories tagged with:
#uk publishing
#black writers
#guild calls
#sweeping change
#benjamin zephaniah
#malorie blackman
#george floyd
#british publishers
#raising awareness
#racial inequality
#significantly addressing
#bestseller charts
#major publishing
Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 14:38:17 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
Bernardine Evaristo and Reni Eddo-Lodge take No 1 slots in wake of anti-racist demonstrations, as Waterstones staff ask chain to support causeBernardine Evaristo and Reni Eddo-Lodge have become the first black British women to top the UK’s fiction and nonfiction paperback charts, in a week where... Continue reading at The Guardian
[ The Guardian | 2020-06-10 13:46:40 UTC ]
More news stories like this | News stories tagged with:
#bernardine evaristo
#waterstones staff
#reni eddo-lodge
#hostile environment
#black authors
#longer talking
#white people
#michelle obama
#hardback
#british author
#bookshop
#british publishing
#uk book
As Sanaë Lemoine’s debut novel progresses, its narrator falls increasingly in thrall to the only people who seem interested in her inner life. Continue reading at The New York Times
[ The New York Times | 2020-06-09 19:07:44 UTC ]
More news stories like this | News stories tagged with:
#family secrets
#debut novel
Using terms such as BAME and PoC makes it harder to call out the lack of support and erasure of Black British voices (often working class and male) from festivals, prizes, agencies and organisations set up by non-Black PoC in the name of ‘diversity’ and ‘inclusion’. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:56:06 UTC ]
More news stories like this | News stories tagged with:
#working class
HarperCollins’ digital first division, One More Chapter, has landed seven new titles by Jules Wake, who also writes as Julie Caplin. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:34:28 UTC ]
More news stories like this |
Waterstones has said Covid-19 closures means a charitable donation to Black Lives Matter is not currently possible despite a petition set up by booksellers calling for the chain to financially support the cause. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 15:36:16 UTC ]
More news stories like this |
An open letter to the Poetry Foundation signed by more than 1,800 individuals issued in response to the organization's recent statement on the killing of George Floyd and other current events calls for significant change at the organization, including the resignations of its president and board... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant change
#poetry foundation
#open letter
#george floyd
Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with:
#nondisclosure agreements
#recent weeks
#clashed repeatedly
#hong kong
The news of Jonathan Karp's promotion to CEO of Simon & Schuster coincides with the conclusion of BookExpo's US trade show 2020 digital sessions. The post Friday’s BookExpo Online Sessions Schedule; Jonathan Karp To Lead S&S appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-29 11:43:21 UTC ]
More news stories like this | News stories tagged with:
#jonathan karp
#bookexpo