Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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A family curse trapped the three Widdershins sisters on the prison isle of Crowstone in A Pinch of Magic. The sequel, A Sprinkle of Sorcery, took them across the marshes and waves to a secret island not found on any map. In February, Simon & Schuster Children’s Books will publish the third... Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 07:14:55 UTC ]
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Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian
[ The Guardian | 2020-11-11 08:24:08 UTC ]
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In 1615, a sensational public murder trail took place in London. The victim, courtier and poet Sir Thomas Overbury, had died in 1613 while a prisoner in the Tower of London, but his death was only investigated two years later as wild rumours swirled around the court of James I. The whispers... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 17:39:33 UTC ]
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As COVID cases surge to record numbers and Republicans flirt with a paper coup the future of the nation’s bookstores remains perilous. Yes, we all have a lot to worry about—but if you care about that unwieldy, amorphous thing called literary culture, please spare a moment (or a dollar) to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 16:14:32 UTC ]
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The Booksellers Association (BA) has written to key government ministers and Lords calling for bookshops be classed as essential retailers, allowing them to reopen during lockdown in England. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 11:56:02 UTC ]
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Host David Lankes catches up with Christopher Cox, Dean of Libraries at Clemson University, to talk about the lessons Clemson—and academic libraries more broadly—are learning in the wake of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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Guardian Weekend magazine and gal-dem are launching a memoir writing competition for UK-resident black women and black non-binary people aged 16-21 on the theme of ‘conversations’Calling all young black women and black non-binary writers aged 16-21. The Guardian is once again collaborating on a... Continue reading at The Guardian
[ The Guardian | 2020-10-22 11:23:42 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Samantha Bond will narrate the audiobook of S J Bennett’s novel, The Windsor Knot. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 13:14:02 UTC ]
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The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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Speaking at the launch for the Frankfurt book fair – this year focused online – the novelist said authors’ observations could ease the burden of the diseaseThe celebrated Israeli novelist David Grossman has called on his fellow writers to be “trenchant witnesses” to the Covid-19 pandemic, and to... Continue reading at The Guardian
[ The Guardian | 2020-10-14 12:54:03 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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The Federation of European Publishers (FEP) has called for the release of arrested Vietnamese publisher Pham Doan Trang and is demanding politicians intervene. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 11:23:39 UTC ]
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Lawmakers are calling for "Wonderland Is For Everyone," published by a lesbian group, to be banned. Continue reading at HuffPost
[ HuffPost | 2020-10-08 22:57:55 UTC ]
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Pan Macmillan has published a diversity and inclusion action plan, featuring measures and targets to employ and publish more people of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 10:50:31 UTC ]
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