Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says.    Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook  Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
News tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Benjamin Zephaniah calls for more diversity in GCSE texts

Less than one percent of authors studied at GCSE English Literature are from an ethnic minority background. Continue reading at BBC News

[ BBC News | 2021-06-29 18:52:35 UTC ]
More news stories like this | News stories tagged with: #english literature


Wildfire signs rainforest campaigner Nenquimo's 'clarion call'

Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 23:25:53 UTC ]
More news stories like this | News stories tagged with: #clarion call


Stephen McGann delivers 10-year celebration of Call the Midwife for W&N

Weidenfeld & Nicolson has signed Call the Midwife — A Labour of Love: Ten Years of Love, Life and Laughter by actor Stephen McGann, an anniversary book celebrating 10 years of BBC One's hit drama.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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Publication delayed of epic history book amended after being called ‘too white’

Richard Cohen’s work, revised after criticism of its viewpoint, will not be published this week after a new row over its titleBilled as an “epic exploration of who writes about the past”, The History Makers was due out this Friday before being serialised on Radio 4 in the UK. But publication has... Continue reading at The Guardian

[ The Guardian | 2021-06-19 18:20:01 UTC ]
More news stories like this | News stories tagged with: #richard cohen #history makers #extra material #history book


Bologna Today: AIE and Aldus Call for Publishing Research Coherence

The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
More news stories like this | News stories tagged with: #publishers association


Sheikh Zayed Book Award: A Call for 2022 Submissions

The program opens its 16th prize cycle with a call for submissions in all nine of its categories, with translation funding expanded. The post Sheikh Zayed Book Award: A Call for 2022 Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-15 18:39:45 UTC ]
More news stories like this | News stories tagged with: #zayed book


Olivia Rodrigo started her career playing a book lover on TV.

BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub

[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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In ‘The Living Sea of Waking Dreams,’ last-ditch medical interventions are their own horror story

Booker Prize winner Richard Flanagan returns to familiar themes, including the human capacity for cruelty. Continue reading at The Washington Post

[ The Washington Post | 2021-05-31 16:41:08 UTC ]
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WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
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U.S. Book Show: Stevie Van Zandt’s Life in the Religion of Rock ‘n’ Roll

The renaissance man and author of the forthcoming memoir 'Unrequited Infatuations' shared his reflections on how the religion of rock ‘n roll shaped a decades-long career as a producer, solo artist, member of the E Street Band, activist, and actor on TV shows including 'The Sopranos.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Panel Mania: ‘Wake: The Hidden History of Women-Led Slave Revolts’

Wake: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez is a riveting combination of graphic memoir and inspirational scholarship. An attorney frustrated by repeated encounters with sexism and racism in the criminal justice system, Hall returned to pursue a PhD in... Continue reading at The Millions

[ The Millions | 2021-05-21 10:00:17 UTC ]
More news stories like this | News stories tagged with: #hidden history #hugo martinez #riveting combination #inspirational scholarship #personal search #graphic memoir


Panel Mania: WAKE: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez

'WAKE: The Hidden History of Women-Led Slave Revolts' by Rebecca Hall and Hugo Martinez is a riveting combination of memoir and inspirational scholarship. In this eight-page excerpt Hall's efforts to research a slave revolt in 1712 mark the first steps of a quest that will take her to 18th... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hidden history #hugo martinez #riveting combination #inspirational scholarship #slave revolt #memoir


Publisher stands by 'Flamin' Hot' book after Frito-Lay calls origin story 'urban legend'

'We are proud to stand with our author,' said the head of Portfolio Books, promising that the memoir 'Flamin' Hot' will still be released June 15. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 00:04:48 UTC ]
More news stories like this | News stories tagged with: #memoir


London Book Fair: Pandemic Issues Play Into Education Conference

London Book Fair's 'What Works?' education conference will take a series of looks at educational issues arising from the pandemic. The post London Book Fair: Pandemic Issues Play Into Education Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-14 21:02:00 UTC ]
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Capes debut snapped up by Call The Midwife producers

The screen rights for Kirsty Capes’ debut novel Careless (Orion) have been snapped up by Neal Street Productions, the company behind "Call the Midwife". Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 18:56:57 UTC ]
More news stories like this | News stories tagged with: #screen rights #kirsty capes


London Book Fair Announces Three-Week Format in June

Today naming themes set for six days in the latter part of June, London Book Fair also announces four conferences before Bologna. The post London Book Fair Announces Three-Week Format in June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-06 18:23:08 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


How George Floyd's death gave bite to a book called 'Sure, I'll Be Your Black Friend'

Ben Philippe pitched "Sure, I'll Be Your Black Friend" as a humorous guide. But as the world changed, he allowed himself to explore his own anger. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-26 18:53:10 UTC ]
More news stories like this | News stories tagged with: #george floyd #black friend