Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says.    Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook  Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
News tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

Other Publishing stories related to: ' Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call '


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Canadian Publishing Calls Out Ottawa’s Inaction

Seeing no follow-through on the Canadian government's promise to review the Copyright Modernization Act, a coalition asks for a meeting. The post Canadian Publishing Calls Out Ottawa’s Inaction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-30 18:54:10 UTC ]
More news stories like this | News stories tagged with: #canadian government #canadian publishing


The Meta Quest 2 VR headset is still on sale in an Amazon Black Friday deal

Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget

[ Engadget | 2023-11-25 15:47:52 UTC ]
More news stories like this | News stories tagged with: #good things #black friday #email inbox #good reason #wider field #libraries


9 Best Amazon Kindle Black Friday Deals (2023)

Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired

[ Wired | 2023-11-25 09:00:00 UTC ]
More news stories like this | News stories tagged with: #kindles make #kindle


All the best Black Friday deals of 2023 from Amazon, Walmart, Target, Best Buy and others

Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget

[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with: #10-year warranty #standard kindle #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #— precisely #kindle


The 64 best Black Friday deals you can still get today at Amazon, Walmart, Target and others

Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget

[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with: #10-year warranty #standard kindle #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #— precisely #kindle


The 60 best Black Friday deals for 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget

[ Engadget | 2023-11-24 15:32:10 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


The 58 best Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget

[ Engadget | 2023-11-24 14:12:44 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


Amazon's Kindle is down to $80 for Black Friday

Amazon has ereaders aplenty on sale for Black Friday. You can get the entry-level Kindle for $80, close to a record low. In addition, the retailer has its higher-end Kindle Paperwhite for $120, the Kindle Scribe for $240 and the Kindle Oasis for $180. The latest Kindle,... Continue reading at Engadget

[ Engadget | 2023-11-24 13:30:30 UTC ]
More news stories like this | News stories tagged with: #extra perks #2-inch display #including access #rated ipx8 #water resistance #kindle


The Best Amazon Kindle Black Friday Deals (2023)

Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired

[ Wired | 2023-11-24 07:27:35 UTC ]
More news stories like this | News stories tagged with: #kindles make #kindle


The 35 best Black Friday Amazon deals you can shop for right now

Like Amazon Prime Day before it, Black Friday is a good time to save on Amazon’s own devices. We’re seeing some deals that match — and a few that beat — the prices from July and October’s sales. If you’ve had your eye on a Fire TV Stick or a Ring doorbell, or if you want... Continue reading at Engadget

[ Engadget | 2023-11-24 05:01:57 UTC ]
More news stories like this | News stories tagged with: #delivery arrives #privacy zones #night vision #wider field #routers performed #step-by-step instructions #management features #6ghz band #isp plans #5ghz band #4ghz receiver #extra $10 #saving $15 #— buying #ebooks #kindle


The 52 best Black Friday 2023 tech deals you can shop right now

We've still got a few hours before Black Friday begins in earnest, but the deals are already here. Really, Black Friday deals have been here for the entire month of November. As has been the case for a few years in a row, most retailers including Amazon, Target, Best Buy... Continue reading at Engadget

[ Engadget | 2023-11-23 21:00:15 UTC ]
More news stories like this | News stories tagged with: #echo speakers #robot vacuums #discounting inventory #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


Audible Premium Plus is only $6 for the first four months in an Amazon Black Friday deal

Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget

[ Engadget | 2023-11-23 17:00:16 UTC ]
More news stories like this | News stories tagged with: #deal covers #annual premium #online bookseller #black friday #holiday season #best-selling title #included titles #exclusive sales #kindle


Amazon's Kindle Paperwhite drops to $120 for Black Friday

Ereaders like the Kindle Paperwhite make great gifts — especially when they're on sale. The Paperwhite adds a few perks over the standard Kindle, including a warm backlight, a waterproof build and a larger screen. As part of Amazon's Black Friday sale, it's now $20 off... Continue reading at Engadget

[ Engadget | 2023-11-23 15:00:04 UTC ]
More news stories like this | News stories tagged with: #larger screen #prime day #300ppi screen #2-inch screen #kindle


Arundhati Roy calls the siege of Gaza “a crime against humanity.”

In a video address to the Munich Literature Festival yesterday, the human rights activist and Booker Prize-winning author of The God of Small Things Arundhati Roy made a powerful speech in solidarity with the Gazan people, and with the millions around the world marching for a ceasefire. Roy—who... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-17 17:42:49 UTC ]
More news stories like this | News stories tagged with: #powerful speech #prize-winning author #literature festival


These are the 10 best Amazon Black Friday deals on Kindles, Fire TV devices and Echos that you can get right now

Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget

[ Engadget | 2023-11-17 15:30:25 UTC ]
More news stories like this | News stories tagged with: #video calls #list price #step-by-step instructions #management features #kindle


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with: #news corp


It took 28 years, but this book club finally finished reading Finnegans Wake

After 28 years, a book club in Venice, Calif., has finally finished reading Finnegans Wake by James Joyce — but the club's founder Gerry Fialka would argue you're never really done reading it. Continue reading at CBC

[ CBC | 2023-11-14 22:49:00 UTC ]
More news stories like this | News stories tagged with: #book club


RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction