Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
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When the graphic novel remake of Ann M. Martin's book Claudia and the Bad Joke was the best-selling kids book in Canada earlier this month, it was time for bookworms to feel their hearts flutter with nostalgia. The original, part of the wildly popular The Baby-Sitters Club series, was published... Continue reading at CBC
[ CBC | 2024-04-26 08:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Doug Seibold, founder of Agate Publishing, has begun marketing the Agate Publishing Academy, in order to provide an affordable online professional development program to aspiring publishers and book business veterans alike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
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The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek
[ AdWeek | 2024-03-12 10:00:00 UTC ]
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Over 500 members of the KidLit community—including Sabaa Tahir, Angie Thomas, and Jason Reynolds—have signed an open letter to the Society of Children’s Book Writers and Illustrators, calling for the organization to break its silence on the ongoing genocide in Gaza, which has so far claimed the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 19:00:45 UTC ]
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Spotify has added another subscription option. This time around, it's offering a plan that has little to do with music. The Audiobooks Access Tier (which is US-only for now) offers 15 hours of audiobook listening each month for $10. You'll have access to Spotify's library of more than 200,000... Continue reading at Engadget
[ Engadget | 2024-03-01 18:08:29 UTC ]
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In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget
[ Engadget | 2024-03-01 08:27:50 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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At the ABA Community Forum, held at Winter Institute 2024 in Cincinnati on February 14, a developing coalition of booksellers spoke on behalf of Palestinians under fire in Gaza and advocated for diversity, equity, and inclusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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