Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section.  During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day.  "We want to showcase our content and get as... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-03 00:00:00 UTC ]
News tagged with: #taco bell #jet blue #platform level #makes sense #super bowl

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Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
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Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-15 00:00:00 UTC ]
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‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
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Windows 10 Mobile Creators Update review: The future is increasingly uncertain

Microsoft’s Windows 10 Mobile Creators Update rides the coattails of the desktop OS, heavily leaning on improvements in Cortana and Edge to nudge Microsoft’s nearly comatose mobile platform further ahead.As the free upgrade rolls out Tuesday, our review of the Creators Update can't help but... Continue reading at PC World

[ PC World | 2017-04-25 00:00:00 UTC ]
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Multi-state search targets man who posted Facebook video of himself shooting a stranger

Authorities in several states were on the lookout Monday for a man police say shot a Cleveland retiree collecting aluminum cans and then posted video of the apparently random killing on Facebook. "He could be nearby. He could be far away or anywhere in between," FBI agent Stephen Anthony said on... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-18 00:00:00 UTC ]
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Ohio man accused of posting video of fatal shooting on Facebook remains on the loose

An Ohio man claimed to be angry at a woman when he shot and killed an elderly passerby Sunday afternoon and posted video of the killing on Facebook. Police urged the suspect to turn himself in, but he remained on the loose into the night. Law enforcement officials identified the suspect as Steve... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-17 00:00:00 UTC ]
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Here Are the Changes Facebook Introduced for Video Metrics in Page Insights

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[ AdWeek | 2017-04-11 00:00:00 UTC ]
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In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

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[ Digiday | 2017-04-04 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

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[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

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[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Facebook’s latest video shift irks news publishers

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[ Digiday | 2017-03-02 00:00:00 UTC ]
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Facebook is inserting ads midway through videos

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[ Engadget | 2017-02-24 00:00:00 UTC ]
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Facebook wants longer videos, but takes away key view metric

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[ Digiday | 2017-02-24 00:00:00 UTC ]
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When it comes to video, more publishers are betting on mobile web versus apps

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[ Digiday | 2017-02-02 00:00:00 UTC ]
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[ Digiday | 2017-01-24 00:00:00 UTC ]
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Facebook stops paying publishers to stream live video

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[ Engadget | 2017-01-17 00:00:00 UTC ]
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Publishers see short-form video views on Facebook cut in half

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[ Digiday | 2017-01-13 00:00:00 UTC ]
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‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

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[ Digiday | 2017-01-13 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

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[ AdWeek | 2017-01-10 00:00:00 UTC ]
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