Editors Share Best Practices for Twitter

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]

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Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor

Chief executive cleared of phone hacking to head Rupert Murdoch’s UK newspaper operations as former Telegraph editor takes over tabloidNews Corp has confirmed Rebekah Brooks as chief executive of News UK, the publisher of the Times, Sunday Times and the Sun, a year after she was cleared of all... Continue reading at The Guardian

[ The Guardian | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #phone-hacking scandal #news uk #phone hacking #tony gallagher #return confirmed #sunday times


Twitter publishes targets for a 'more diverse' workforce in 2016

Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leadership roles #african american


Amazon+Baby+Cancer+Book Editor = Epic Fail

While Editorial Director of Amazon Publishing, Julia Cheiffetz had a baby and got cancer, only to have her insurance cancelled and her responsibilities cut. The post Amazon+Baby+Cancer+Book Editor = Epic Fail appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #julia cheiffetz #amazon publishing


How Does a Book Editor Work?

We’re posting transcripts of Working, Slate’s podcast about what people do all day, exclusively for Slate Plus members. What follows is the transcript for Season 3, Episode 6, in which Slate culture writer Aisha Harris talks to Jordan Pavlin, a book editor at Knopf, about how she identifies... Continue reading at Slate

[ Slate | 2015-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bonus segment #jordan pavlin #book editor


John Pettigrew: A manifesto for editors

In his call for Your five-minute manifesto for FutureBook, The Bookseller editor Philip Jones wrote that part of the planning of our FutureBook Conference this year (4th December at The Mermaid) is "to take this recent history of the book business and reflect on the job still to do." To that... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business #recent history


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #targeting capabilities #promoted tweets #publishing partners #ad formats #core audience #larger reach


The Making of 'All That Followed': Gabriel Urza Talks with His Editor

Gabriel Urza, author of 'All That Followed,' talks to his editor, Sarah Bowlin, about the editing process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editing process


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #target audience #digital marketing #senior manager


Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #told adweek #senior director #ad sales #industry average


The Rise of the Engagement Editor and What It Means

Will Federman figured his first job out of journalism school would be at a digital media startup. Instead, he ended up at a legacy magazine that last year launched a standalone website.   But nothing about Federman’s job responsibiliti ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #standalone website #journalism school


Laurence King hires Valli as art commissioning editor

Marc Valli, managing director of the independent book and gift shop Magma and editor-in-chief of Elephant contemporary art magazine, has been appointed as art commissioning editor at Laurence King Publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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Facebook reportedly testing Twitter-like breaking news app

App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian

[ The Guardian | 2015-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business initiative #mobile phones #facebook users


Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative.   This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business initiative


Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #app publishers #ad space #publishers make


‘Empire of Fear’ Author Shares Inside Story On ISIS

BBC reporter Andrew Hosken builds a comprehensive picture of the Islamic State, their ideology, and what life is like under their regime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #islamic state #comprehensive picture


Top editors at Gawker resign over deleted story

Two of Gawker's top editors resigned Monday after management deleted a story about an executive at Conde Nast who allegedly tried to book an escort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #top editors


Gawker's top editors quit in protest over removal of a controversial post

Executive editor Tommy Craggs and editor-in-chief Max Read said the removal of a post published last week was a betrayal of the site’s editorial independenceGawker Media’s top two editors resigned from the news and gossip site on Monday, in response to the company’s decision to remove a... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gossip site #post published


My Job In 5: Ania Duggan, Commissioning Editor- Audio, Penguin Random House Group UK

Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wide range


Twitter’s New Article Preview Cards Could Be a Boost for Publishers

Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ios devices #external sites


AuthorBee Platform Debuts on Twitter

AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #twitter users