Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent year-over-year. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
News tagged with: #kantar media #magazine media

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Frankfurt fiend Folland on crossing the aisle

Rebecca Folland left Janklow & Nesbit after more than a decade to return to rights-trading in-house for a publisher, leading a team of eight under the watch of Jamie Hodder- Williams at Hachette’s HHJQ division. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:32:52 UTC ]
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Hearst Magazines to operate Autoweek under license agreement

New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 21:53:10 UTC ]
More news stories like this | News stories tagged with: #perfect fit #special projects #road track #print publication #hearst

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

Nielsen's top programs for Sept. 30-Oct. 6

A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News

[ ABC News | 2019-10-08 21:42:01 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #top programs #nielsen

Gift Yourself A FIYAH Literary Magazine Subscription For 2020

FIYAH literary magazine is the gift that keeps on giving -- treat yourself to a subscription to the award-winning black speculative fiction journal. Continue reading at Book Riot

[ Book Riot | 2019-10-05 10:52:02 UTC ]
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Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories

NYT Names New T Magazine Publisher | People on the Move

[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
More news stories like this | News stories tagged with: #senior producer #vanity fair #radhika jones #graydon carter #shifting focus #associate publisher #magazine publisher

MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #rubicon project #business insider #havas media #ibm watson #digital media

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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Puffin books join children's audio platform Yoto

Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 14:08:31 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter

David Haskell on the Vox sale, succeeding Adam Moss and prioritizing journalism in a time of change. The post New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 17:21:35 UTC ]
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The 2019 Magazine of the Year Finalists Announced

Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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6 Degrees of Separation: From Gabriel García Márquez to Susan Sontag

The book world can be a small one. We're playing a game of six degrees of separation, starting with Gabriel García Márquez, ending with Susan Sontag. Continue reading at Book Riot

[ Book Riot | 2019-09-26 10:41:27 UTC ]
More news stories like this | News stories tagged with: #susan sontag #book world

6 Science Fiction Books About Space That Are Out Of This World

Earth can be an exhausting place, so let's look beyond our planet and explore these science fiction books about space and other worlds. Continue reading at Book Riot

[ Book Riot | 2019-09-24 10:35:51 UTC ]
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What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Outdoor retailer REI launches a magazine, Uncommon Path

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age

[ Advertising Age | 2019-09-17 18:14:21 UTC ]
More news stories like this | News stories tagged with: #inspire readers #mission statement #hearst titles #hearst

Poland Approves Reduction of Ebook VAT from 23 to 5 Percent

Warsaw's cut in VAT rates on digital books takes effect November 1, a long-called-for equalization in taxation on print and ebooks, now allowed by Brussels. The post Poland Approves Reduction of Ebook VAT from 23 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-17 05:30:49 UTC ]
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