Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek
[ AdWeek | 2017-06-16 00:00:00 UTC ]
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BookCon reaches its 20,000 person goal on Saturday and Sunday; BookExpo cites 7,425 attendees, "primarily booksellers, librarians, retailers, and media." The post ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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Frankfurt Book Fair's Editors Trip will promote networking between children's publishing players in Germany and counterparts from Canada, the US, and UK. The post Frankfurt Book Fair NY’s Editors Trip Focuses on Children’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-06 00:00:00 UTC ]
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Jacaranda Books is launching a Caribbean-themed crime series this summer by Paula Lennon, starting with Murder in Montego Bay. Continue reading at The Bookseller
[ The Bookseller | 2017-06-05 00:00:00 UTC ]
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In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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'My favorite page is the one with the butterflies,' says Lilli in her video review of 'Greta Go-Lucky', a German book ready for grown-up rights buyers. The post Out of the Mouths of Babes: Young Readers on ‘Children’s Choice’ German Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-25 00:00:00 UTC ]
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Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian
[ The Guardian | 2017-05-25 00:00:00 UTC ]
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Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
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The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Paula Hawkins fans keep swimming following the release of 'Into the Water,' the author's much-anticipated follow-up to 'The Girl on the Train' and last week's top-selling title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-17 00:00:00 UTC ]
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The Midia InkBook 8 has similar dimensions to Kobo’s Aura One, measuring 6.5 by 1.3 by 8.9 inches and sporting an eight inch e-ink display. It weighs just a bit more than its Kobo counterpart, coming it at just under nine ounces. In exchange for the e-reader’s extra heft, you’ll gain a microSD... Continue reading at PC World
[ PC World | 2017-05-16 00:00:00 UTC ]
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Readers dove head-first back into Paula Hawkins's world, with 'Into the Water' heading the latest iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-09 00:00:00 UTC ]
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Literary novelist Jon McGregor explains how his fifth novel in an impressive and lauded oeuvre, his first for Fourth estate, interrogates the extraordinary within the everyday. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Regulatory issues, the state of reading, and distribution questions are to figure into discussions held during Nigeria's fair next week in Lagos. The post Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-04 00:00:00 UTC ]
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If waterproof is high on your checklist of e-reader must-haves, we recommend that most people consider the Kobo Aura H20. It’s a capable ebook reader designed to stand up to the occasional poolside splash or even an extended soak in a hot tub. For anyone already invested in Amazon’s extensive... Continue reading at PC World
[ PC World | 2017-05-03 00:00:00 UTC ]
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Tor Labs will launch this summer with a 14-episode podcast called 'Steal the Stars' about two government employees guarding a crashed UFO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
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