Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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#mental health
#younger generations
#fan base
#editorial strategy
#hearst
Interest in ebooks has jumped since Borders and Angus & Robertson slipped into voluntary administration. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-03-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:35 The price of ebook readers has been slashed again with wholesaler Makro advertising the Binatone ReadMe Classic for around £35. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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#ebook readers
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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#ad platform
Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times
[ The New York Times | 2011-02-21 00:00:00 UTC ]
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#media equation
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OverDrive Media Console--the iPhone app that lets users check out and read ebooks from their local libraries--has been upgraded to a universal app optimized for... Continue reading at PC World
[ PC World | 2011-02-17 00:00:00 UTC ]
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#iphone app
#read ebooks
Written By: Lisa Campbell Publication Date: Thu, 17/02/2011 - 13:50 More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits. Data released by research company OnePoll shows 6% of readers in the over-55 categoryequivalent to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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#data released
#digital device
Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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#publishers association
Written By: Lisa Campbell Publication Date: Mon, 07/02/2011 - 16:12 ASDA has launched the UKs cheapest e-reader at £52. The View Quest Mediabox 5in Media Tablet went on sale today through its Asda Direct website. The Asda site does not sell ebooks with the supermarket chain instead... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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#sale today
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#encouraging readers
One month before controversial portions of the USA Patriot Act are set to expire, Sen. Patrick Leahy (D-VT) last week reintroduced a reauthorization bill that would restore protections for reader privacy that were eliminated by the Act in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-01 00:00:00 UTC ]
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#reader privacy
Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
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