Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-05 00:00:00 UTC ]
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Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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The retailer called it "primarily a business decision," but acknowledged pressure from campaigns against the magazine's sexual content. The post Walmart Pulls Cosmopolitan From Store Checkouts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-28 00:00:00 UTC ]
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Walmart is pulling Cosmopolitan magazine from its checkout lanes, bowing to pressure from an activist group that sees the publication's racy covers as "sexploitation."The world's largest retailer will now sell the Hearst Corp. publication just in its magazine aisle, spokesman Randy Hargrove said... Continue reading at Advertising Age
[ Advertising Age | 2018-03-28 00:00:00 UTC ]
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Facebook. Google. The pivot to TV. All of these topics were top of mind for dozens of C-level publishing execs at Digiday Moguls. The post ‘All of these platforms are fickle’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-21 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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From Brazil, China, India, and the UAE, five children's book publishers spoke the growing urgency to build young readership as competitive digital enticements grow more seductive. The post Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-05 00:00:00 UTC ]
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Three former Endeavour Press colleagues are applying their considerable experience to a new, e-book-focused outfit concentrated on author and reader care. Continue reading at The Bookseller
[ The Bookseller | 2018-03-05 00:00:00 UTC ]
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Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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Nadia Shireen will encourage inclusivity in children’s books, as well as promote the importance of funny books, in her new role as author and illustrator in residence at BookTrust. Continue reading at The Bookseller
[ The Bookseller | 2018-02-27 00:00:00 UTC ]
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With new editions of two popular books, Reader's Digest presents accessible guides to healthy, holistic living. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Resurfacing many lesser-known Man Booker Prize for Fiction winners of the past, the Booker Foundation opens a crowdsourced competition to select the best of the best of 50 years. The post Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more. The post The Rundown: CMOs grapple for leverage vs. platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-15 00:00:00 UTC ]
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The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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