Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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DC Entertainment has recruited a lineup of notable authors to produce stories for two new graphic novel imprints for young readers: DC Ink for teens and DC Zoom for middle graders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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In France, a new exhibition on Arab comics launches at the Angoulême Comics Festival. And in the States, Scholastic's new nonfiction imprint will tackle history and social issues for children. The post Industry Notes: Angoulême Focus on Arab Comics; Scholastic’s New Nonfiction Imprint appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-05 00:00:00 UTC ]
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Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of... Continue reading at Advertising Age
[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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A two-year literature research project at Bath Spa University has culminated in a digital ghost story which personalises the “haunting” to each reader through their mobile phone. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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More than a quarter of the roughly 15,000 ebooks available in Czech are on the newly launched Bookport subscription platform, with more titles coming. The post Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
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Jesuit scholar and moral theologian Thomas Massaro's book, "Mercy in Action," details the pontiff's urgent call for social change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
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Holtzbrinck technology company Digital Science has collaborated with high-profile universities and research funders to develop a platform, Dimensions, which it says will "democratise and transform scholarly search". Continue reading at The Bookseller
[ The Bookseller | 2018-01-16 00:00:00 UTC ]
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Facebook just announced that it will make sweeping changes to the News Feed, the primary place where users find content on the social network. Over the next few months, users will see "more from your friends, family and groups" and " less public cont... Continue reading at Engadget
[ Engadget | 2018-01-12 00:00:00 UTC ]
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In London, Foyles' flagship store in Charing Cross triumphantly tweets its hardcovers of 'Fire and Fury'–'some book about some guy now in our window'–and Andrew Wylie's offices in New York City fill us in on international sales already in place. The post Rights Focus: Macmillan’s ‘Fire and Fury’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
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The National Book Foundation will launch an adult-focused reading initiative, Raising Readers, after receiving one of seven 2018 Mayor's Grants for Cultural Impact from the New York City Department of Cultural Affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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As the agency that her publishing house has formed with two cordial competitors reaches its first year, Teos' CEO Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018. The post Helsinki’s Nina Paavolainen on ‘Good Readers’ in Finland’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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Nine publishers and industry partners tell us how they plan to get the job done. The post Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-03 00:00:00 UTC ]
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At this PubTech Connect breakout session, innovators will share how they’ve brought book content to new platforms and created new experiences for readers Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-03 00:00:00 UTC ]
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In an article published today in TechCrunch, US Representative Rick Crawford called for a change in how elected officials engage with their constituents on social networks. He compared current options like Facebook and Twitter to a constituent trying... Continue reading at Engadget
[ Engadget | 2017-12-29 00:00:00 UTC ]
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Leilany Medina, 11, loves books so much that she’d like to become a librarian. But even she sometimes forgets to return books on time, especially if she hasn’t quite finished. And she’s racked up some late fines. But local libraries are providing a way out for such book lovers, and creating new... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-25 00:00:00 UTC ]
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The top slot in Apple's iBooks store seems to have turned to stone in the past few weeks, as E.L. James maintains her grip once more with 'Darker.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-19 00:00:00 UTC ]
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