Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
News tagged with:
#mental health
#younger generations
#fan base
#editorial strategy
#hearst
The Folio Prize-winning writer takes a single moment from american history and conjures his spellbinding first full-length fiction Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#george saunders
#american history
Matt Cain, novelist and editor-in-chief of Attitude, asks where the publisher-led LGBT+ initiatives are? Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matt cain
Total book sales including physical and digital books rose 6% to £3.5bn, propped up by non-fiction. Continue reading at BBC News
[ BBC News | 2017-04-27 00:00:00 UTC ]
More news stories like this |
Consumer sales down to £204m last year and are at lowest level since 2011 – when Amazon Kindle sales first took off in UK Britons are abandoning the ebook at an alarming rate with sales of consumer titles down almost a fifth last year, as “screen fatigue” helped fuel a five-year high in printed... Continue reading at The Guardian
[ The Guardian | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#screen fatigue
#readers return
#lowest level
#alarming rate
#consumer titles
#jeff bezos
#physical books
There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cosmopolitan magazine
#oprah magazine
#entertainment weekly
Hello! I’m Mark Olsen, and welcome to another edition of your regular field guide to a world of Only Good Movies. The L.A. Times’ Festival of Books is April 22 and 23, and it is not only a great way to interface with publishers and booksellers but also features a wide variety of guests. The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie focus
#mark olsen
#good movies
#wide variety
Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#big thing
#writing books
#film scripts
#creative work
#early stages
The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single question
#post question
#sponsored content
Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology platform
#print titles
Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek
[ AdWeek | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#customer base
Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post bonnier
#self-publishing platform
'We've ceased to be anonymous migrants,' says Dariusz Jaworski. London Book Fair attendees next week will be greeted by Books From Poland. The post Market Focus Poland at London Book Fair: ‘We’ve Become Interesting Neighbors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
More news stories like this |
A fledgling cooperation between translators and librarians aims to bring more international literature to American library patrons. The post Global Literature in Libraries Initiative: Bridging the Translation-Reader Gap appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global literature
BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek
[ AdWeek | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speaking today
Once known for its beauty tips, Teen Vogue has become a powerful critic of the Trump administration. What’s behind its transformation?Charlie Knoles is a 39-year-old meditation coach and father based in California. He reads Politico, ProPublica and the Wall Street Journal, and posts on Facebook... Continue reading at The Guardian
[ The Guardian | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teen vogue
#trump administration
#teenage girls
Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights watch
#young readers
#rights list
#international children
A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author talks
#panel discussions
A set of books have been written to teach children about the Treaty of Waitangi. Continue reading at Stuff
[ Stuff | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book series
#teach children
By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers including