Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Having welcomed Frankfurt Book Fair's StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month. The post Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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A mobile reading app that offers short original serialized fiction, Radish has raised $3 million seed money from Silicon Valley, Hollywood, and publishing industry investments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday
[ Digiday | 2017-01-30 00:00:00 UTC ]
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A new online platform connecting children’s authors and schools will launch this April. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age
[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Rakuten Kobo will take over the German Tolino ebook platform from Deutsche Telekom at the end of this month, pending approval from the German competition authorities. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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After a quiet 2015 with only modest mergers-and-acquisitions activity in the trade book market, deal making picked up last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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The London Book Fair (LBF) 2018 will take place 10th - 12th April 2018, with Baltic countries Estonia, Latvia and Lithuania picked as the market focuses. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Cuba may be an island, but the man who put it at the center of so much 20th century drama certainly wasn't. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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A dip into the PW archives reveals a slew of books about Fidel Castro, the nation he ruled, and its impact on world events. Here, we round up books about the man himself, including his autobiography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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A round-up of books about Fidel Castro's rise to power, life in Cuba during the Castro regime, and what comes next after Castro's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Industry push for titles responding to this year’s shocking votes in the US and UK prompts raft of comedies and sober analysesPublishers are rushing out a raft of titles to meet demand among readers traumatised by the election of Donald Trump and the aftermath of the Brexit referendum. Titles... Continue reading at The Guardian
[ The Guardian | 2016-12-09 00:00:00 UTC ]
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