Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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For Independent Booksellers' Week Faber c.e.o. Stephen Page on how "bookselling in its oldness is part of the new". Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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'Things are not going to stop changing,' Ingenta's Randy Petway told Monday's Rights Conference audience. And that means new urgency around effective rights management. The post ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
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“Making a Profit by Making a Difference” was the theme of this year’s Book Industry Study Group (BISG) conference, held in New York. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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DK has re-launched its children’s reading scheme with a new programme built for children aged three-11, which will see 10 new titles released this year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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Macmillan Publishers in the US has acquired NYC-based self-publishing platform Pronoun for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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The soup to nuts self-publishing platform originally founded as Vook will become a Macmillan company, and Pronoun's staff, of about 20, will be retained and relocated to Macmillan's New York City headquarters in the Flatiron Building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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Publishers and attendees were pleased with the venue and the programming for BookCon 2016. While attendees were disappointed that the show was for only one day this year, publishers expressed relief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-15 00:00:00 UTC ]
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We know that Marissa Meyer and Leigh Bardugo’s YA novels usually get pigeonholed as fantasy, but that catch-all doesn’t really convey the essence of the fictional worlds they’ve created and filled with males and females who are equally swashbuckling as heroic characters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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If there’s one characteristic that fans of Sarah Maas’s Throne of Glass series, Victoria Aveyard’s Red Queen series, and Laini Taylor’s Daughter of Smoke & Bone series share, it’s this: they can’t read each installment fast enough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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