Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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The Arts Council England report has set the internet ablaze – but are sales of literary fiction in decline because of snobbery, bad writing or Candy Crush?News: Literary fiction in crisis as sales drop dramaticallyArts Council England has sounded the alarm for literary fiction with a report... Continue reading at The Guardian
[ The Guardian | 2017-12-15 00:00:00 UTC ]
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For bibliophiles, it is tempting to buy books as presents to ‘fix’ people who don’t read – but this is snobbery of the worst kindYou’re making a list, you’re checking it twice, and your fall-back position will be a nice book or two for friends and family to unwrap on Christmas Day. Everybody... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
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In its four-year bid to benefit 310 public primary schools in Africa, Book Aid International reports reaching almost 99,000 students' classrooms this year. The post 2017 Update: Book Aid International Progress ‘Inspiring Readers’ in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-14 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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E.L. James's latest Fifty Shades novel, 'Darker,' stays #1 on the iBooks Bestseller list this week, followed by thrillers from David Baldacci and Dan Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Penguin Random House and Hachette titles dominate the World Book Night 2018 list, which this year has a spotlight on mental health. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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Publishers can't afford to be complacent if they are to help authors get more of their books into the hands of readers, agreed a panel of industry voices on how to navigate a "distracted world". Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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The 25 year-old nonprofit has engendered the distribution of more than 170 million free and affordable low-cost books and educational materials to educators and community leaders since 1992. It's just getting started. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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For 48 hours each weekend, C-SPAN’s BookTV gives readers nonstop access to authors appearing in public across the country. It's ramping up regional coverage too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Former junior doctor Adam Kay's memoir This is Going to Hurt (Picador) has been named the winner of the Books Are My Bag Readers' Choice Award, as chosen by the public. Continue reading at The Bookseller
[ The Bookseller | 2017-11-22 00:00:00 UTC ]
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The writer and editor promoted Joseph Conrad and DH Lawrence and deserves recognition as a great literary tastemakerThe first question worth asking of Helen Smith’s A-grade biography of Edward Garnett (1868‑1937) is just how many manuscripts passed across the desk of this publishers’ reader in... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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At the Guadalajara Book Fair, the professional program focuses on children's books and the rights center looks strong with 130 tables booked. The post Guadalajara International Book Fair To Focus on Children’s Books, Guest of Honor Madrid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-09 00:00:00 UTC ]
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German publisher Bastei Lübbe has pulled its investment of mobile storytelling platform Oolipo, once heralded as "the offspring of a love-affair between Netflix, YouTube, and a Snapchat Story", after it failed to gain traction with users and capture the attention of further investors. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Publishers and booksellers are preparing to give readers a welcome fright this Halloween with a range of spooky special promotions, activities and events, with one independent publisher crowdfunding for an entire new horror imprint. Continue reading at The Bookseller
[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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