Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Children’s Books Ireland (CBI) is launching a project to celebrate women and girls in children’s books to mark the centenary of women’s suffrage in the UK and Ireland next year, while a wave of feminist children’s and YA books is hitting bookshelves. Continue reading at The Bookseller
[ The Bookseller | 2017-09-25 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget
[ Engadget | 2017-09-22 00:00:00 UTC ]
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In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Man Booker prize judge Colin Thubron has complained this week that star endorsements bully readers into admiring books, but it’s long been standard practiceSetting cats among pigeons has long been an unofficial part of the contract for judges of the Booker prize. Remember Chris Mullin’s... Continue reading at The Guardian
[ The Guardian | 2017-09-15 00:00:00 UTC ]
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Only a third of books translated into English last year were by female writers. As Women in Translation month wraps up, we investigate why – and if things are changing• In their own words: 10 female translators on the work that inspires themWhen Argentinian author Samanta Schweblin’s first book,... Continue reading at The Guardian
[ The Guardian | 2017-08-31 00:00:00 UTC ]
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Yellow Kite has acquired a book by couples’ therapist Esther Perel asking readers to re-examine their prejudices and assumptions about infidelity. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Charlotte Wilson asks what publishers are doing to reach non-YA readers, and suggests how to attract new readers. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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HarperCollins’ audiobook catalogue will now be available on a pay-per-use basis on bibliotheca’s cloudLibrary. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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Over the last few years, manga publishers have been shifting their focus and exhibition marketing dollars to Anime Expo, a major show focused on manga, anime and Japanese pop culture based in L.A., over the San Diego Comic-Con International. The trend continued this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
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Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek
[ AdWeek | 2017-07-06 00:00:00 UTC ]
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The books in the publisher's new Artisinal Kitchen line are priced modestly for the publisher and the category, at $12.95, and are intended to appeal to new readers...and make it into more retail outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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N.J. Campbell, author of the mind-bending new novel, 'Found Audio,' picks 10 delightfully puzzling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Bonnier Publishing UK's Totally Entwined Group has launched a romance e-store and self-publishing platform called First For Romance. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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The Borough Press has acquired two novels with an "international focus": The Nine-Chambered Heart by Indian author Janice Pariat and Stephen Florida by Publishers Weekly fiction reviews editor Gabe Habash. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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