Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
News tagged with: #bestseller status

Other news stories related to: "Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform"

Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller status

St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety

Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia

Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #bipoc authors #sell books

Roy Gainsburg, Former St. Martin's Press President, Dies at 91

Roy Gainsburg, president of St. Martin's Press from 1987 to 1997, died on December 9. He was 91. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-18 05:00:00 UTC ]
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Chuck Morrell, Sales Rep for Doubleday and St. Martin's, Dies at 88

Longtime book representative Charles “Chuck” Morrell died on January 17, after a period of declining health, in Newport Beach, Calif. He was 88. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #newport beach #sales rep

January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #bertelsmann #recent explosion

St. Martin's to Publish Angela Merkel Memoirs

St. Martin's Press will publish former German chancellor Angela Merkel's political memoirs, written with her longtime political advisor Beate Baumann, in the fall of 2024 in the U.S. and Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #political memoirs

Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #public libraries #pride displays #book censorship

For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis

Emily St. John Mandel’s ‘Station Eleven’ was a huge hit. Now she’s back with a different apocalypse.

“The Glass Hotel” is inspired by Bernie Madoff’s Ponzi scheme, so the real pathogen this time is deceit. Continue reading at The Washington Post

[ The Washington Post | 2020-03-23 18:17:00 UTC ]
More news stories like this | News stories tagged with: #glass hotel #huge hit #station eleven #john mandel #emily st

Former Longtime St. Martin's Editor Hope Dellon Dead at 67

Hope Dellon, former longtime editor at St. Martin's Press, died on February 19 surrounded by family in New York. She was 67. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with: #digital media

Multifaceted Cappelen hit by vagaries of Norway’s market

If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:44:22 UTC ]
More news stories like this | News stories tagged with: #curtis brown #cappelen damm #uk market

ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #nielsen #year long

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #content publisher #raised $9

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #harper #greater good #global head #technology company

New SMP Mind-Body-Spirit Imprint Named St. Martin's Essentials

St. Martin's Press's new mind-body-spirit imprint, to be headed by Joel Fotinois, has been named St. Martin's Essentials and will release its first book next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-16 00:00:00 UTC ]
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St. Martin's Acquires Book by Pope Francis

'A Future of Faith: The Path of Change in Politics and Society' by Pope Francis and French sociologist Dominique Wolton, based on a series of talks the two had last spring, will be published in North America in August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pope francis