Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
News tagged with: #bestseller status

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Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller status

Roy Gainsburg, Former St. Martin's Press President, Dies at 91

Roy Gainsburg, president of St. Martin's Press from 1987 to 1997, died on December 9. He was 91. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-18 05:00:00 UTC ]
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Chuck Morrell, Sales Rep for Doubleday and St. Martin's, Dies at 88

Longtime book representative Charles “Chuck” Morrell died on January 17, after a period of declining health, in Newport Beach, Calif. He was 88. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #newport beach

January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann

St. Martin's to Publish Angela Merkel Memoirs

St. Martin's Press will publish former German chancellor Angela Merkel's political memoirs, written with her longtime political advisor Beate Baumann, in the fall of 2024 in the U.S. and Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #political memoirs

Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #book censorship #pride displays #public libraries

For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis

Emily St. John Mandel’s ‘Station Eleven’ was a huge hit. Now she’s back with a different apocalypse.

“The Glass Hotel” is inspired by Bernie Madoff’s Ponzi scheme, so the real pathogen this time is deceit. Continue reading at The Washington Post

[ The Washington Post | 2020-03-23 18:17:00 UTC ]
More news stories like this | News stories tagged with: #emily st #john mandel #station eleven #huge hit #glass hotel

Former Longtime St. Martin's Editor Hope Dellon Dead at 67

Hope Dellon, former longtime editor at St. Martin's Press, died on February 19 surrounded by family in New York. She was 67. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with: #digital media

Multifaceted Cappelen hit by vagaries of Norway’s market

If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:44:22 UTC ]
More news stories like this | News stories tagged with: #uk market #cappelen damm #curtis brown

ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #year long #nielsen

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #raised $9 #content publisher

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper

New SMP Mind-Body-Spirit Imprint Named St. Martin's Essentials

St. Martin's Press's new mind-body-spirit imprint, to be headed by Joel Fotinois, has been named St. Martin's Essentials and will release its first book next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-16 00:00:00 UTC ]
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St. Martin's Acquires Book by Pope Francis

'A Future of Faith: The Path of Change in Politics and Society' by Pope Francis and French sociologist Dominique Wolton, based on a series of talks the two had last spring, will be published in North America in August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pope francis

Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel

John McVie's Honolulu retreat hits the market at $6.25 million

John McVie, the bassist of Fleetwood Mac fame, has put his home in Honolulu up for sale at $6.25 million. Set on a palm-lined street near the base of Diamond Head, the 7,953-square-foot house features stone and wood floors, vaulted ceilings and large picture windows that bring in views of the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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North American Comics Market Hits $1.085 Billion in 2016

Led by $590 million in sales of book-format graphic novels, the combined graphic novel and comics sales in North America grew 5% to $1.085 billion in 2016, according to a joint estimate by industry news sites Comichron and ICv2.com. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics sales #joint estimate