Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
News tagged with: #bestseller status

Other Publishing stories related to: 'Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform'

Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech platform #publisher claims

Tough Higher Ed market hits Cengage revenues

Cengage’s adjusted revenues stood at $1.5bn for the fiscal year 2017, down 10% from the prior year, the company has told investors, ahead of posting its annual report later this month. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior year #annual report

In Putin's Footsteps to St Martin's Press

St Martin's Press has acquired In Putin’s Footsteps by Jeffrey Tayler and Nina Khrushcheva. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #st martin

Watch Today, Read Today: Book Tie-Ins Are Hitting the Market Faster

Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read today

Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles

Enderlin Named EVP and Publisher at St. Martin's Press

Longtime editor Jennifer Enderlin has been promoted to executive v-p and publisher at the Macmillan imprint. She will take on the new title while retaining her role as editor and continuing to both acquire new books and edit many of SMP's bestselling authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive v- #macmillan imprint #bestselling authors

Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce

St. Martin's Signs Nora Roberts

St. Martin’s Press acquired six titles by bestselling author Nora Roberts, with the first novel scheduled to publish in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
More news stories like this |

Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms

Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
More news stories like this |

Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild west

After Ditching St. Martin's, Hamilton Lands New Deal at Putnam

Author Steve Hamilton, who made waves earlier this week by essentially firing his longtime publisher, St. Martin's Press, over complaints about its lackluster plans to market his forthcoming book, has signed a new four-book deal with G.P. Putnam's Sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #four-book deal #hamilton lands #longtime publisher

St. Martin's to Phase Out Palgrave Name

Following the merger of most of Macmillan’s higher education assets with Springer Science+ Business Media, Macmillan’s trade operations have begun phasing out the use of the Palgrave name. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
More news stories like this |

Comics, Graphic Novels Market Hit $870 Million in 2013

Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this |

St. Martin’s, Swagbucks Launch Read Channel

St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
More news stories like this |

Peanuts Gang Hits Sourcebooks' Digital Platform

Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #sourcebooks announced #peanuts gang #print format

Goodreads and Second Screen integration finally hitting Kindle Fire HD and HDX

Today marks the debut of two features we've been waiting for since Amazon first announced its new Kindle Fire line lo so many weeks ago. Goodreads and Second Screen integration will be rolling out to Fire HD and HDX owners over-the-air in the next couple of weeks - or you can just go to Amazon's... Continue reading at Engadget

[ Engadget | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve bought #source link #today marks #review books

Amazon Picks Up Bibliophilic Social Platform Goodreads

Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek

[ AdWeek | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent entity #inching closer #couple months #profile pages #foreseeable future

HC hits digital Martin milestone

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 14:45 HarperCollins sold more than 10,000 ebooks of George RR Martin's A Dance with Dragons last week, its biggest digital performance for a new release. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
More news stories like this |

St. Martin's Prepares for Run on Book by Seals

Three weeks shy of a year ago, St. Martin's Press signed up a book by a Navy SEAL Team Six sniper, chronicling how he became an elite warrior and the battle that nearly cost him his life. Today, with news of Osama Bin Laden's death reverberating around the world, SMP is getting ready for a rush... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seal team #weeks shy #press signed #elite warrior #death reverberating