Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]

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Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digiday+ research


Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform

The 'Frankfurt Connect' platform is intended to extend elements of the B2B experience of Frankfurter Buchmesse throughout the year. The post Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-23 14:31:28 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | All news stories tagged with: #children's book #book fair #book publisher #markets appeared


U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | All news stories tagged with: #digital book #ebooks #spanish-language markets


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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60 Wall St. secures new mortgage at a steep price, proceeds with redevelopment

The owners of 60 Wall St. yesterday announced they refinanced the office tower’s $575 million mortgage at a substantially higher interest rate, paving the way for redevelopment of the empty building with a distinctive public lobby.“60 Wall will be redeveloped to today’s standards and will... Continue reading at Crains New York

[ Crains New York | 2024-05-02 17:53:38 UTC ]
More news stories like this | All news stories tagged with: #privately owned #public spaces #selling point #nonprofit dedicated


Writers Talking Writers: Emily St. John Mandel on Irène Némirovsky and Sarah Rose Etter on Tove Ditlevson

Two writers whose work investigates how individuals fare when wider forces spin beyond their control discuss literary influences with similar preoccupations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | All news stories tagged with: #nielsen #book markets #report appeared


The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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U.K. Publishing Spotlight: Head of Zeus Prioritizes the U.S. Market

The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Architect Herng Tzou on MVRDV’s Hit Pavilion at Taipei

The Netherlands' landscape of horizontal lines 'are combined with a book display' in Taipei International Book Exhibition's guest of honor pavilion from MVRDV. The post Architect Herng Tzou on MVRDV’s Hit Pavilion at Taipei appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-22 17:44:25 UTC ]
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‘God forbid that a dog should die’: when Goodreads reviews go bad

From cancelled books to ‘review bombing’, it might seem as though the website can make or break a career. But how influential is it really?Something dramatic happens on a social media platform every day. On Goodreads, the anachro­nistically designed website for logging, rating (out of five) and... Continue reading at The Guardian

[ The Guardian | 2024-02-17 09:00:10 UTC ]
More news stories like this | All news stories tagged with: #forthcoming book #literary world #sell books #mental health #negative reviews #fake accounts #draw attention #reviewing books


Toronto breaks 86-year temperature record as unseasonable warmth hits

Temperatures are soaring across Ontario, with Toronto breaking a daily record and other cities poised to follow suit. The temperature cracked 11 C by 10 a.m. Friday at Toronto Pearson International Airport, busting a daily record set on the same day in 1938. Continue reading at CBC

[ CBC | 2024-02-09 17:27:50 UTC ]
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‘We didn’t expect this phenomenon to last’: France’s comic-book tradition is hitting new heights

The market for bédé visual storytelling almost doubled over the course of the pandemic, but can the birthplace of Asterix continue to nurture creators?Like thousands of French people, Sylvie Pinault discovered comic books during the pandemic. Though bandes dessinées – literally meaning “drawn... Continue reading at The Guardian

[ The Guardian | 2024-02-06 14:00:36 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #big publishers