Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
News tagged with:
#give publishers
#publishers won
#magna carta
#native advertising
#conde nast
#native ads
Well, our English friends, today is a good day. Your choice in e-readers is about to get that much better as Barnes & Noble has decided to make your homeland the first stop on its highly-anticipated international tour. The Nook and its associated store will be making their big debut in the... Continue reading at Engadget
[ Engadget | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook store
#barnes noble
#good day
#big debut
#james bond
#finer details
Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital offerings
#greater emphasis
#print advertising
#digital revenue
#digital advertising
Kobo's Android app recently enjoyed a brief stint of global superiority, but that playing field has been leveled with the company's latest update for iOS. Like the Android version, Kobo for iOS now includes support for Dutch, French, German, Italian and Spanish. Additionally, users will also... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
#latest update
#android version
It turns out the Fifty Shades craze is not restricted to the U.S. On all three charts tracked this month, E.L. James’s blockbuster book placed high on the list. In Spain and Italy, where Fifty Shades of Grey debuted in June, it landed at #1 and #2, respectively. In the Netherlands, the book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#blockbuster book
#book jumped
Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book wholesaler
Verlagsgruppe Georg von Holtzbrinck is to restructure along divisional rather than geographic... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
More news stories like this |
Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#approximately $1
#$11 million
In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print advertising
Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising revenues
#subscription revenue
#$6 million
Archie Comics Publications, the home of the iconic American red-headed teenager and his Riverdale High School buddies, is reshaping its longstanding brand and revitalizing its publishing program. Based in Mamaroneck, N.Y., the 70-year-old company has long been a small but successful publisher of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#archie comics
#publishing program
#successful publisher
#publishing formats
The Duchess of Cornwall, Stephen Fry and actor William Rycroft are among those gearing up to hand... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen fry
Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yale publishing
There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital native
#mobile technology
#digital natives
#nonverbal cues
With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital newsstand
#issue media
#magazine publishers
#future growth
Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek
[ AdWeek | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mac os
#sales staff
#big plans
#long-form journalism
#ad clients
The new #1 fiction title in January was from bestselling author Jussi Adler-Olsen, who landed in the top spot with The Alphabet House. Adler-Olsen’s most recent U.S. title, The Keeper of Lost Causes, was released last August by Dutton and received a PW starred review. Dutton will publish... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming august
#international bestsellers
As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#select clients
#smaller publishers
Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#custom content
An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international alliance
Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print sales
#nielsen bookscan