Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News
[ BBC News | 2012-02-01 00:00:00 UTC ]
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Barnes & Noble has grown its international content team, as the US bookseller seeks to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Germany’s top fiction title at the end of December, The Hundred-Year-Old Man Who Climbed Out His Window and Disappeared by Jonas Jonasson climbed up from #5, supplanting previous chart-topper Inheritance (Christopher Paolini’s Inheritance was also #2 in Spain). Jonasson’s novel has sold more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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As the internet pats itself on the back for protesting SOPA and changing the minds of a handful of U.S. Senators, file-sharing site Megaupload has been brought down in one of the largest copyright infringement cases of all time. Seven individuals and two international corporations have been... Continue reading at Betanews
[ Betanews | 2012-01-20 00:00:00 UTC ]
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E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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A few days after Amazon announced that the Steve Jobs biography was its top-selling book of 2011 (combined print and ebook sales), the book debuted on bestseller charts around the world, including the three countries highlighted this month. Steve Jobs was #3 in France and the Netherlands, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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Pearson, the publisher of the Financial Times, is to sell its 50% stake in FTSE International to the London Stock Exchange for £450m, as it looks to focus on business news and analysis, and away from data. Continue reading at Media Week
[ Media Week | 2011-12-12 00:00:00 UTC ]
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Preschool TV programme Bookaboo has secured an international deal for a 52-episode... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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World Book Night founder Jamie Byng has said there is a "very good chance" the book... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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The top three fiction titles in Germany were all debuts in October, led by In Times of Fading Light, which recently won the 2011 German Book Prize and is set for publication in the U.S. by Graywolf Press in fall 2013. Umberto Ecos newest book, The Prague Cemetery, which debuted at #3, is newly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Mon, 07/11/2011 - 17:18 Barnes & Noble is to expand its ebook service internationally next year, the company's chief executive has revealed. The development was revealed at the company's New York press conference at which it unveiled its $249... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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With Knopf set to release Haruki Murakamis 1Q84 this week in the U.S., the latest novel from the award-winning Japanese author was an instant bestseller in Japan and debuted at #3 in France in September. Topping the French fiction chart last month was The Passenger, the most recent thriller... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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The Perseus Books Group is expanding its distribution agreement with Harvard Business Review Press to include international distribution of both its print and ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-13 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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