Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
News tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads

Other Publishing stories related to: 'Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising'

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

American Lydia Davis Wins Man Booker International Prize

The judges of the Man International Booker Prize have done what recent Nobel Prize committees have refused to do: honor an American for "achievement in fiction on the world stage." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world stage

Lydia Davis wins International Man Booker

American writer Lydia Davis has won the fifth Man Booker International Prize, worth £60,000... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this |

Distribution: Bookmasters Signs TGS International

Bookmasters has signed an agreement with TGS International to distribute their print books and ebooks to major U.S. booksellers for the first time in the United States. TGS International, headquartered in Berlin, Ohio, has been publishing Christian books for almost 30 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers

'Exponential' growth for international rights

Publishers are maximising international rights revenue as they seek to spread risk away from... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international rights

Condé Nast scraps Easy Living magazine after eight years

Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glossy magazine #major publisher

International Titles Finding New Ways into the U.S.

According to the University of Rochester’s translation database, 413 translated works of fiction and poetry were released in 2012, up from 370 the previous year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation database

Condé Nast Launches B-to-B Ecommerce Site

Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ecommerce site

Harlequin to appear on The Intern

Mills & Boon and MIRA publisher Harlequin is set to appear on Channel 4 show "The Intern... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mills boon

Saud Alsanousi wins International Prize for Arabic Fiction

A "daring" novel which explores the plight of foreign workers in Gulf countries has won... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arabic fiction

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

International pre-empts for Olsson's Chain of Events

Swedish thriller Chain of Events by scriptwriter Fredrik T Olsson has attracted a rush of... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this |

Smashwords Prioritizes International Self-Publishing Markets

Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big opportunity

Ten Titles Up for €100,000 International IMPAC DUBLIN Literary Award

From a longlist of 154 titles, ten novels have been shortlisted and are in the running for the €100,000 2013 International IMPAC Dublin Literary Award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten titles

Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister site

AOL Eschews Banners, Leans Into Native

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek

[ AdWeek | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #ve made #big investment #ad business #cross-media campaigns

UK’s Pushkin Press Launches International Children’s Imprint

Pushkin Press is launching a children’s imprint, Pushkin Children's Books, for publishing works that have had success overseas but have not found a publisher in the UK. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin children #pushkin press #publishing works