Carla Gray, Longtime HMH Marketing Lead, Dies at 52

The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
News tagged with: #carla gray #died earlier

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Twin Cities Bookseller Dan Odegard Dies

Dan Odegard, who co-founded St. Paul's Odegard's Books in 1978, died of plasma cancer Tuesday. Odegard's was regarded as a Twin Cities literary icon until it closed in 1992. Odegard also served as director of trade publishing at Hazelden Publishing from 1995-1998. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing


Martyn Goff dies

Martyn Goff, who served as administrator of the Booker Prize Foundation for more than three decades and “helped shape the prize into the literary force it is today”, has died. Goff died yesterday (25th March) aged 91 after a long period of ill health, said the Booker Prize Foundation. He... Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martyn goff #helped shape #long period #ion trewin #jonathan taylor


Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards


Booker prize maestro Martyn Goff dies aged 91

Literary world mourns the driving force behind the UK’s most prestigious books award Martyn Goff, the ‘master of tactical indiscretion’ who shaped the Booker prize into one of the world’s most prestigious literary awards, has died at the age of 91.Goff, who died on Wednesday after a long... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martyn goff #driving force #long illness #english fiction #bookseller announced


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics


Charges Lead to Loss at Scholastic; Sales Up

Revenue at Scholastic rose 2% in the third quarter, but a number of one-time charges led to a net loss of $22.1 million compared to a loss of $12.1 million in last year’s third quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net loss


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step


Facebook Follows Netflix's Lead With Post-Play Videos

The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company

[ Fast Company | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving facebook #host content #national geographic #billion users


Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author


UK leads LBF International Excellence Awards nominations

The UK is leading the nominations in the shortlists for the London Book Fair International Excellence Awards 2015, followed by the US and China. Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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HMH Celebrating 100 Years of Best American Short Stories

Houghton Mifflin Harcourt is honoring the 100th birthday of its short fiction compilation Best American Short Stories with a special anniversary edition, edited by Lorrie Moore, called '100 Years of The Best American Short Stories.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #100th birthday #lorrie moore


Apollo in the Lead to Buy Digital First Media — Sources

n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy digital #advanced talks #denver post #$400 million #people familiar


VIDEO: Pupils 'spooked' by leading author

Pupils from St Edmund Arrowsmith High School meet author Joseph Delaney and talk to him about his best-selling book The Spook's Apprentice which has just been made into a Hollywood film. Continue reading at BBC News

[ BBC News | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling book


Hachette, Pan Mac, Foyles lead Bookseller Industry Awards chase

A near-record haul from Hachette UK, an impressive total for Pan Macmillan and a history-making all-female Manager of the Year category are some of the highlights in this year's Bookseller Industry Awards (BIA) shortlists. Continue reading at The Bookseller

[ The Bookseller | 2015-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #year category #pan mac #pan macmillan


Terry Pratchett, acclaimed fantasy author, dies

Pratchett is the author of such works as 'Wyrd Sisters,' 'Night Watch,' and 'The Amazing Maurice and his Educated Rodents.' He was knighted in 2009 and was the bestselling author in the United Kingdom in the 1990s. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry pratchett #bestselling author #night watch #united kingdom


Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


Terry Pratchett dies

Much-loved author Sir Terry Pratchett passed away today (12th March), at the age of 66, his publisher Penguin Random House has announced. Pratchett, the author of the Discworld series, had been suffering from posterior cortical atrophy (PCA), a type of Alzheimer’s. He passed away at home. Continue reading at The Bookseller

[ The Bookseller | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discworld series


Acclaimed 'Discworld' author Terry Pratchett dies aged 66

Sir Terry Pratchett, the author best known for his Discworld series, has died aged 66. His novels weaved fantasy, science fiction, satire and whimsy to great effect -- more than 80 million Discworld books have been sold worldwide. Despite publishing ... Continue reading at Engadget

[ Engadget | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discworld series #science fiction


McKearney to be chair of Book Marketing Society

The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #sue wilkinson