The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Author Mal Peet has died, his agent Peter Cox has announced. Peet died last night (2nd March), after being diagnosed with cancer just last Christmas. The writer, whose latest novel The Murdstone Trilogy came out in 2014, won a number of awards during his career, including the Carnegie Medal,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Nick Esson has died following an illness. Esson, who worked in academic book publishing for almost 40 years, passed away following a few months’ illness surrounded by his family on 20th February. Esson worked in senior sales positions, including for Allen & Unwin / Unwin Hyman, before... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Houghton Mifflin Harcourt’s trade division sales fell 4% in 2014 and it had a $2.9 million net loss in 2014 compared to net income of $6.5 million in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Bloomsbury, Edward Elgar Publishing and Nosy Crow have three shortlistings each at the ninth annual Independent Publishers Guild (IPG) awards. The IPG Awards today (18th February) revealed its 12 category shortlists. The winners will be announced at a gala dinner on Thursday 5th March as part... Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Philip Levine, poet of the American working class and U.S. Poet Laureate from 2011-2012, has died at 87. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-15 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Hearst UK title lifts combined print and digital sales by 1.2% year on year, as its Condé Nast rival falls by 2.5%Good Housekeeping boosted its sales in the second half of last year to remain the most popular women’s monthly lifestyle title.The Hearst UK title overtook long-time leader Glamour... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
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Lord Gavron, owner of The Folio Society and Carcanet Press, has died at the age of 84. Gavron's death, thought to be caused by a heart attack suffered on Saturday (7th February) after playing tennis, comes just ahead of the announcement of the shortlist for the second Folio Prize, to be made... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Colleen McCullough, the Australian author of The Thorn Birds, has died at the age of 77. The author died in hospital on Norfolk Island on Thursday afternoon, her publisher HarperCollins Australia confirmed. Shona Martyn of HarperCollins Australia paid tribute to McCullough, calling her "one of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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The enhanced ebook of Chris Kyle’s memoir held firm at the top of Apple’s bestseller list for the week ended January 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
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