Carla Gray, Longtime HMH Marketing Lead, Dies at 52

The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market #make money


Latin American Digital Markets to Rise 10-15% by 2020

A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #latin america


Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek

[ AdWeek | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #advertising program #evolve media #start paying #elite daily


'Me and Earl and the Dying Girl' Gets New Life

When the movie 'Me and Earl and the Dying Girl' – adapted by Jesse Andrews from his 2012 novel of the same name—opens in theaters June 12, it does so already riding a wave of impressive early success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #digiday reported #total sales


London Book Fair 2015: Decoding the Spanish Language Market

The Spanish language market is not the easiest one to break into. This highlights the importance of cultivating partnerships with international publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers


Introducing The Markets: Global Publishing Summit

The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post introducing


Markets summit for FBF

Frankfurt Book Fair (FBF) is launching a new conference which will focus on seven different publishing markets. “The Markets: Global Publishing Summit” will launch on 13th October 2015, helping publishers around the world to “understand and create partnerships in seven important current and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing markets #helping publishers


Manga Publishers Try Games, Erotica to Grow Market

The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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German Author Günter Grass Dies

Both an influential writer and contentious political activist in post-war Germany, Günter Grass died on April 13, 2015. The post German Author Günter Grass Dies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve put #digital ecosystem #cottage industry #display ads


Poland’s Book Market Has Big Potential, Many Challenges

IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post poland #challenges appeared #book market #ipr license #huge potential


PP Call for Stories: Spanish and Arabic Publishing Markets

Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Booker Prize Literary Director Ion Trewin Dies at 71

The Booker Prize Foundation has announced the death of its literary director, Ion Trewin. He passed away on Wednesday, at the age of 71. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Booker prize chief Ion Trewin dies aged 71

Journalist turned publisher, whose achievements included editing Thomas Keneally’s Schindler’s Ark and Alan Clark’s Diaries, succumbs to cancer Ion Trewin, the journalist turned publisher who went on to run the Man Booker prize, has died aged 71, the trustees of the Booker prize foundation have... Continue reading at The Guardian

[ The Guardian | 2015-04-08 00:00:00 UTC ]
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New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile device #mobile devices #targeted ads


Digital Evolution in the Spanish Markets: Digital Spotlight 2015

Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


Italian children’s sector defies market fall

The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association.  While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian children #book production