The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Oliver Sacks, the neurologist and bestselling author who sought to humanize people with brain disorders by portraying their bizarre lives not as litanies of freakish behaviors but as examples of resiliency, has died. He was 82. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-30 00:00:00 UTC ]
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Joel Fort, an iconoclastic psychiatrist who was an early advocate for decriminalizing marijuana and who gave expert testimony on drugs and brainwashing in the Patty Hearst case and more than 300 other criminal trials, has died. He was 86. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-28 00:00:00 UTC ]
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The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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#print counterparts
Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Ananth Padmanabhan has been named CEO of HarperCollins India, leaving Penguin Random House where he was SVP of sales. He starts in October. The post Ananth Padmanabhan To Lead HarperCollins India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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The International Publishers Association has promoted policy director Jose Borghino to the secretary general position, replacing outgoing Jens Bammel. Borghino joined the IPA in 2013, from a background at the Australian Publishers Association, where he was manager of industry representation. He... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Jenny Simpson, formerly Jenny Bell, who was The Bookseller's deputy editor until 2004, died on 4th August. She had been suffering from cancer. Bell worked at Hudsons in Birmingham before joining The Bookseller in 1981. She covered bookshop news, before becoming features editor and, in 1996,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Sales in the publisher's trade segment inched up 0.5% in the second quarter, to $37.4 million. But adjusted EBITDA fell to $412,000, from $1.9 million in the second quarter of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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#profits fall
Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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E.L. James’s 'Grey' was once again the top selling title in Apple’s iBooks store, coming in one spot ahead of Paula Hawkins’s 'The Girl on the Train.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World
[ PC World | 2015-08-05 00:00:00 UTC ]
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Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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#mara books
US novelist E L Doctorow has died at the age of 84. Doctorow, known for works including Ragtime (Penguin Modern Classics) and The March (Abacus), passed away yesterday in New York from complications from lung cancer, his son told the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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