Carla Gray, Longtime HMH Marketing Lead, Dies at 52

The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
News tagged with: #carla gray #died earlier

Other Publishing stories related to: 'Carla Gray, Longtime HMH Marketing Lead, Dies at 52'


E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #vat rates #ebook market


Leading authors call for government probe of Amazon's 'damaging' power

Malcolm Gladwell and Ursula Le Guin lead call to US justice department to investigate its ‘monopoly as a seller of books’Authors including Malcolm Gladwell, Ursula Le Guin, Michael Chabon and Ann Patchett are putting their names to a letter attacking Amazon’s “abuse of its dominance in the world... Continue reading at The Guardian

[ The Guardian | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative #authors united #douglas preston #michael lewis #daniel handler


“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter chat #holger volland


Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia


My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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HMH to Have New Boston Office

The company has signed a 16-year lease to take over the entire fifth through eighth floors in the High Street Tower. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston office


Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #graphic novels #book trade #periodical comics


James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive number #physical sales


German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #print sales


What Can Revitalize Brazil’s Book Market?

Ricardo Lay discusses how to revitalize the book market in Brazil, such as opening new sales and distribution channels and bolstering foreign rights sales. The post What Can Revitalize Brazil’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #distribution channels


Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #reaching readers


James Salter dies

Pan Macmillan has paid tribute to the American writer James Salter, who died on Friday (19th June) at the age of 90. Salter's last book, All That Is,  was published to  acclaim by Picador last year. Baggaley described publishing the book "one of the greatest privileges I've had at Picador."  Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #paid tribute


14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek

[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phone #millennial parents


James Salter dies at 90; novelist wrote 'A Sport and a Pastime'

James Salter, the prize-winning author acclaimed for his sophisticated, granular prose and sobering insights in "Light Years," "A Sport and a Pastime" and other fiction, died Friday in Sag Harbor, N.Y. He was 90. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james salter #died friday


IPA urges protection for Greece's book market

The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #book culture #economic crisis


Paul Bacon dies at 91; he revolutionized the design of book covers

Paul Bacon's name may be unfamiliar, but anyone who has browsed the bestseller racks over the last 60 years knows his work. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book covers #paul bacon


German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller #physical bookstores


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media