Carla Gray, Longtime HMH Marketing Lead, Dies at 52

The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
News tagged with: #carla gray #died earlier

Other Publishing stories related to: 'Carla Gray, Longtime HMH Marketing Lead, Dies at 52'

Walliams still leads charts, as Flanagan gets Booker bounce

David Walliams notched up his fourth consecutive week atop the Official UK Top 50, while the Man Booker Prize proved a massive boost for Richard Flanagan. Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard flanagan #booker bounce

Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books

Wolff Preempts TED Book for New Line at HMH

The editor bought U.S. rights to TED curator Chris Anderson's 'Talk This Way! The Official TED Guide to Public Speaking,' the first acquisition for his new line of business books at Houghton Mifflin Harcourt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public speaking #business books

It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency

Four Questions for...Taiwanese Agent Gray Tan

Gray Tan, founder and president of the Taiwan-based Grayhawk Agency talked to PW about the local lure of tie-in's and the slow pace of Chinese publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese publishing

iBooks Bestsellers: Book to Film Titles Lead

Gillian Flynn's 'Gone Girl' hit #1 at both the weekend box office and on Apple's bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #gillian flynn #hit #1 #bestseller list

Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video

Cape Watch: Hulk and Hawkeye Will Lead the New Avengers Movie

Welcome back, my friends, to the superhero show that never ends ... although, come the fall, it does tend to shut up shop just a little and head towards the small screen because it's cold outside and, well, you know how it is. Nonetheless, this week has brought more than just Saturday Night... Continue reading at Wired

[ Wired | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #avengers movie #cape watch #superhero show #small screen #marvel movies

Magazine editor John Mack Carter dies at 86

An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long career #good housekeeping #hearst corp

Karl Miller, founding editor of London Review of Books, dies at 83

Literary world praises Miller for his intelligence, wit and literary acumen, and lasting pride in his Scottish rootsKarl Miller, founding editor of the London Review of Books, critic and award-winning author, has died, aged 83.After stints as literary editor of both the Spectator and the New... Continue reading at The Guardian

[ The Guardian | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #founding editor #london review #award-winning author #literary editor #long-time friend

iBooks Bestsellers: 'Gone Girl' Takes the Lead

As the first reviews for David Fincher’s much anticipated adaptation of 'Gone Girl' begin to trickle in, Gillian Flynn’s 2012 bestseller pushed to the top of Apple’s iBooks bestseller list for the week ended September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #david fincher #gillian flynn

Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
More news stories like this |

Duchess of Devonshire dies

Deborah, the Dowager Duchess of Devonshire, has died aged 94. The last surviving Mitford sister... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
More news stories like this |

PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
More news stories like this |

On Books in Translation in the American Market

The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market

Rick Wolff Hired by HMH

Rick Wolff, who was laid off from Hachette in June, has been hired by Houghton Mifflin Harcourt to start a new line of business books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books

iBooks Bestsellers: Forman Still Leads

Gayle Forman’s 'If I Stay' held on to its #1 spot on Apple’s iBooks bestseller list for the week ended September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gayle forman #ibooks bestsellers ##1 spot

How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor