The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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#carla gray
#died earlier
In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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#things publishers
#ad networks
#fighting back
#media agencies
#playing field
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#study showing
#step back
#communications agency
A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading at Advertising Age
[ Advertising Age | 2014-03-21 00:00:00 UTC ]
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#died wednesday
#majority owner
#palo alto
#market research
#apple users
Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company
[ Fast Company | 2014-03-20 00:00:00 UTC ]
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Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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#ebook market
#mark coker
#self-published books
#ebook sales
Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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William 'Wild Bill' Guarnere fought in some of Europe's toughest battlesWilliam "Wild Bill" Guarnere, one of the second world veterans whose exploits were dramatised in the TV miniseries Band of Brothers, has died. He was 90.His son, William Guarnere Jr, confirmed on Sunday that his father died... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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#best-selling memoir
Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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#entertainment company
#marketing arm
#newspapers including
Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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#business side
#digital world
#web video
#sports illustrated
#owns cnn
Sales in Houghton Mifflin Harcourt’s trade division rose 9% in 2013, to $170.7 million, and adjusted EBITDA declined to $24 million from $29 million in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Helen Tartar, editorial director of Fordham University Press, has died in a car accident. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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#car accident
Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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#direct access
#including video
#jake tapper
#purchase price
Olivia Colman and Jodie Whittaker hailed for ITV crime drama, while Channel 4 receives more nods than any other broadcasterITV's murder mystery drama Broadchurch is leading the field in the Royal Television Society Programme Awards nominations with a quartet of nods.With 19 nominations, Channel... Continue reading at The Guardian
[ The Guardian | 2014-03-04 00:00:00 UTC ]
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#stephen fry
#life inside
Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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A new study reports that after a book wins an award its social media ratings tend to dip. The Guardian explains why. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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#negative reviews
Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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#american series
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Anthony Marra and David Finkel were the winners of the inaugural prize, established in Cohen's memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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#anthony marra
#david finkel
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Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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#marketing departments