Carla Gray, Longtime HMH Marketing Lead, Dies at 52

The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


IDG Founder Patrick McGovern Dies

Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading at Advertising Age

[ Advertising Age | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #died wednesday #majority owner #palo alto #market research #apple users


See The Workspaces Of 14 Leading Creative Minds

Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company

[ Fast Company | 2014-03-20 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales


Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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War hero depicted in hit TV miniseries Band of Brothers dies at 90

William 'Wild Bill' Guarnere fought in some of Europe's toughest battlesWilliam "Wild Bill" Guarnere, one of the second world veterans whose exploits were dramatised in the TV miniseries Band of Brothers, has died. He was 90.His son, William Guarnere Jr, confirmed on Sunday that his father died... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling memoir


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Time Inc. Taps Defy Media CRO to Lead Fortune's Business Side

Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #digital world #web video #sports illustrated #owns cnn


HMH Trade Sales Rose 9% in 2013

Sales in Houghton Mifflin Harcourt’s trade division rose 9% in 2013, to $170.7 million, and adjusted EBITDA declined to $24 million from $29 million in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Fordham’s Editorial Director Dies in Crash

Helen Tartar, editorial director of Fordham University Press, has died in a car accident. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #car accident


Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct access #including video #jake tapper #purchase price


Broadchurch leads RTS Programme Awards nominations

Olivia Colman and Jodie Whittaker hailed for ITV crime drama, while Channel 4 receives more nods than any other broadcasterITV's murder mystery drama Broadchurch is leading the field in the Royal Television Society Programme Awards nominations with a quartet of nods.With 19 nominations, Channel... Continue reading at The Guardian

[ The Guardian | 2014-03-04 00:00:00 UTC ]
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India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Does Winning a Literary Award Lead to Negative Reviews?

A new study reports that after a book wins an award its social media ratings tend to dip. The Guardian explains why. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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HMH Adds SF & Fantasy to 'Best American' Series

Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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First Carla Furstenberg Cohen Lit Prize Winners Revealed

Anthony Marra and David Finkel were the winners of the inaugural prize, established in Cohen's memory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Octopus merges PR and marketing

Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing departments