Can HTML5 Future-Proof Your Mobile Strategy?

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
News tagged with: #mobile strategy #nagging question #mobile platform #native apps

Other Publishing stories related to: 'Can HTML5 Future-Proof Your Mobile Strategy?'


Mobile operator Three to introduce ad blocking

Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give customers #greater transparency #digital publishers


Another first for the Independent as it plots a digital-only future

Meanwhile, Evgeny Lebedev’s rival newspaper publishers must go on riding two horses galloping in opposite directions The switch from print to screen is well advanced. Plenty of newspapers in the US have made the move or are in the process of doing so by reducing the number of days in which they... Continue reading at The Guardian

[ The Guardian | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evgeny lebedev


Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek

[ AdWeek | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #ad format


The future of FutureBook

What do you want from a website dedicated to the future of the book industry? I'll tell you what I don't. Continue reading at The Bookseller

[ The Bookseller | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #website dedicated #book industry


Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #social platforms #report back #wild west #bleacher report


Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek

[ AdWeek | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mediation services #elite daily #news sites #makes sense #web properties


Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
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Are Kids Of Working Moms Better Prepared For Their Future Careers?

Your mommy guilt might be misplaced: A new book shows that working mothers raise great kids.Juggling work and family obligations makes working mothers feel that they're always dropping the ball somewhere. When you're at work, you're missing time away from your kids. When you're at home, you're... Continue reading at Fast Company

[ Fast Company | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book shows #networking events


Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday

[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ad formats


Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #growing trend #online publishing #ad-blocking software #british publisher


Microsoft tries to predict your future, no flying cars foreseen

It's that time of the year where predictions start flying. Most companies have a roadmap for what will really happen, but predictions about what's possible are always fun. It's shocking how many old science fiction books got it right with things like video phone calls and more. Arthur C. Clarke... Continue reading at Betanews

[ Betanews | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research division #people working


Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab

The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile readers #futurebook conference #growing importance #open access


Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup  in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane friedman #open road #true crime


Pietsch Goes Back to the Publishing Future in WSJ Op-ED

Print ain't dead, says Hachette CEO Michael Pietsch in an op-ed in this morning's 'Wall Street Journal.' Far from it. The Big Five executive claims publishing has not only survived, it hasn't really changed all that much. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wsj op-ed #publishing future


Is Subscription the Future for Digital Comics?

The subscription model is changing how consumers get music, movies and TV shows, and now a number of services are trying the model on digital comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription model #digital comics #tv shows


Is mobile making media all the same?

As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian

[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overwhelming majority #arianna huffington #small fortune


Campaigners must be 'realistic' about future of libraries

Libraries and campaigners have to be "realistic" about what future libraries can offer as funding cuts mean the Libraries Taskforce was "having to make some trade-offs I'm not thrilled about," its c.e.o Kathy Settle said. Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future libraries #libraries taskforce #funding cuts #kathy settle


Bastei Lübbe Targets Millennials With New Mobile Platform

In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile platform


Data Encryption, Cryptography are Keys to the Future of the Book

Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #digital books #smaller players