Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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#mobile strategy
#nagging question
#mobile platform
#native apps
With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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#giving users
#facebook messenger
#big events
Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
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#post self-publishing
#direct sales
Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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#adds titles
Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World
[ PC World | 2016-08-03 00:00:00 UTC ]
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#news sites
#lightning bolt
Relying on nothing but our sense of adventure and reckless spirit, we announce the August pick. The post WIRED Book Club: OK, Let's Get Weird With Some Future-Paleo Sci-Fi appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-03 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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#full list
#search giant
#news articles
#change today
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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#stark difference
#building bridges
Is the 'perennial cachet' in fantasy fiction so strong for booksellers in India that 'writers are told by publishers to base their stories around the time of the Ramayana and the Mahabharata'? The post She Said, She Said: Indian Fantasy, Mythology, and the Future appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-05 00:00:00 UTC ]
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#future appeared
#fantasy fiction
Amercian writer and futurist Alvin Toffler, the celebrated author of prophetic 1970 bestseller Future Shock (Bantam), has died, aged 87. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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#celebrated author
For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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#business insider
In a presentation to investors Thursday morning, company execs unveiled the new cafes that will be the centerpiece of its new concept stores, discussed plan to grow store and online sales, and strategy to continue to shrink Nook losses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
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#concept stores
#online sales
A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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#real time
The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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#$100 million
#ad formats
Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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#key strategy
#branded content
#real people
'Global publishing right now is a dance between the scalable and the bespoke,' says HarperCollins' Kerry Saretsky ahead of her appearance at the June 13 Rights and Content conference in New York City. The post Strategy on a ‘Glocal’ Scale: A Few Words with Kerry Saretsky appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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#global publishing
Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure... Continue reading at The Guardian
[ The Guardian | 2016-06-03 00:00:00 UTC ]
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#drive revenue
#print editions
#core team
Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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#immersive experience
#video player
#video showing
#wider audience
Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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#b2b publisher
How might Web technology change the publishing industry? Ask the inventor of the World Wide Web. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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#tim berners-lee
#book publishing
#publishing industry