Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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#mobile strategy
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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With Family Christian Stores closing all 240 of its outlet, publishers will have fewer ways of getting their religious materials in front of consumers in bricks-and-mortar locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Mark Piesing looks at the opportunities and challenges for Pearson in the UK market. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Greg Hywood, himself a male champion of change, dismays staff by bringing in new management team that sidelines womenFairfax Media’s chief executive, Greg Hywood, has come under fire for appointing 10 men and just one woman to lead his “next generation publishing model”, part of the company’s... Continue reading at The Guardian
[ The Guardian | 2017-02-15 00:00:00 UTC ]
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Fast Company talks with author Yuval Noah Harari, whose new book looks ahead and hazards a few guesses on what's next for humanity. Fast Company talks with author Yuval Noah Harari, whose new book looks ahead and hazards a few guesses on what's next for humanity.Yuval Noah... Continue reading at Fast Company
[ Fast Company | 2017-02-14 00:00:00 UTC ]
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Future Publish's program at Leipzig Book Fair includes a tour, as literary fiction and free speech intersect at conferences in the US and UK. The post Germany’s ‘Future Publish’ at Leipzig; Faber’s Page and Europa’s Reynolds on Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-13 00:00:00 UTC ]
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In this week's episode of KCRW's "Scheer Intelligence," Steve Wasserman, former editor at Yale University Press and the Los Continue reading at HuffPost
[ HuffPost | 2017-02-04 15:51:11 UTC ]
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#printed word
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Faber’s adult publisher Mitzi Angel talks to Benedicte Page about hunting out powerful new voices in order to build on the publisher’s venerable history. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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#downward trend
#mobile websites
The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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In his opening keynote at the 2017 ALA Midwinter Meeting in Atlanta, just hours after Donald Trump was sworn in as the 45th President of the United States, W. Kamau Bell made a plea to librarians: don’t let Trump’s vision of America become the new normal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-21 00:00:00 UTC ]
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In a new book about the decline of journalism, stockbroking analyst Lorna Tilbian examines the potential of an alternative source of income for publishers Stockbroking media analysts are dispassionate observers of the industry. One of the most respected of their number is Lorna Tilbian, now head... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
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#current state
#edited version
#lehman brothers
Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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#vertical video
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#clear winner
After only two years of publishing, Utah’s Future House Publishing has seen a fair amount of success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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#brit +
#early success
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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#hachette livre
A few days ago, one of my Google+ followers, Steve Kluver, commented on an August 2014 share: "I am shopping for some more Chromebooks this Holiday Season, and found this post via G+ hashtag #chromebook search. How current is your ebook now?" He refers to Chromebook Reviews, which is... Continue reading at Betanews
[ Betanews | 2016-12-15 00:00:00 UTC ]
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#days ago
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#free reading
#kindle unlimited
Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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#full potential
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