Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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#mobile app
Amazon is changing the way it pays self-published authors whose books are enlisted in the Kindle Unlimited and Kindle Owners Lending library to a pay-per-page-read model. From 1st July, it will pay Kindle Direct Publishing (KDP) author royalties depending on how many pages of a book a customer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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#uk authors
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Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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#digital properties
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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#increasing number
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Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
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#block ads
#digital publishers
Magazine aims to ‘demystify’ software by explaining languages such as Java, C++ and Python in an accessible wayBloomberg is dedicating an entire issue of its Businessweek magazine to a 38,000-word essay on computer coding. The double issue has 112 pages and will run on newsstands for two weeks... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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#entire issue
Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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#comic books
#news feeds
Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
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#online publishers
#give publishers
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#sponsor content
To listen to the Audio Book Club discussion of All the Light We Cannot See, click the arrow on the player below: Continue reading at Slate
[ Slate | 2015-06-05 00:00:00 UTC ]
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Revenue at Books-A-Million fell 1.9% in the first quarter ended May 2, 2015 compared to last year’s first period. Net loss at the chain was cut to $5.3 million, from $5.6 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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#quarter ended
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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#media partners
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Publisher Tor says ‘we’d be nuts to decline’ 13-book contract, which will include three young adult novels alongside next instalments of Old Man’s War seriesAmerican science fiction author John Scalzi has signed a 10-year, 13-book deal with publishers Tor, which will net him $3.4m (£2.2m).Scalzi... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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When SpaceX and Tesla founder Elon Musk recently said that with artificial intelligence we’re "summoning the demon", he wasn’t joking. He was genuinely concerned about artificial intelligence turning against humanity, and according to a new book by Ashlee Vance, he still is. In his new book,... Continue reading at Betanews
[ Betanews | 2015-05-26 00:00:00 UTC ]
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#elon musk
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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It wants to be ‘the best photography fair in the world – bar none’. But can it possibly live up to the hype? Prepare to be amazed and probably overwhelmed as Photo London hits the capitalBack in 2011, I wrote a piece about London’s belated embrace of photography. Citing the Tate’s 2009... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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#media space
#present day
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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#land rover
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As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
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#latest episode
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Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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#niche markets
Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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#native ads
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#weather company