It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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The condition largely affects women. That may help explain why the suffering continues. Continue reading at The Washington Post
[ The Washington Post | 2019-06-10 19:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 10:26:30 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
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They meet one Wednesday a month in the wood-paneled boardroom of the art-filled Cerritos Library, with its life-sized replica of a Tyrannosaurus rex and 15,000-gallon saltwater fish tank. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-06 10:00:01 UTC ]
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They meet one Wednesday a month in the wood-paneled boardroom of the art-filled Cerritos Library, with its life-sized replica of a Tyrannosaurus rex and 15,000-gallon saltwater fish tank. They are mostly retired and most sincerely avid readers. They are polite and funny and kind. They are... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-06 10:00:00 UTC ]
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This year's BookCon literary fan fest drew mixed reviews from attendees, some of whom felt that publishers focused more on merchandising rather than on providing booklovers with an experience or giving them free swag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-01 06:00:38 UTC ]
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The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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This year marks the fifth anniversary of PW Star Watch, a partnership between 'Publishers Weekly' and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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If you think sex isn’t part of life for women in their 50s and 60s, think again. Candace Bushnell ('Is There Still Sex in the City?' Grove, Aug.) decided to write about a part of life that she believes isn’t given enough attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Almost exactly 10 years ago, in May 2009, Amazon expanded from selling books to publishing them as well with the launch of Amazon Encore, a publishing program for promising self-published books and out-of-print works from major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Author and illustrator LeUyen Pham, who lives in L.A., has a busy few days planned while she’s in town, starting with tonight’s ABC/CBC Children’s Book Art Silent Auction, where she will serve as honorary host. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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As Book Expo kicked off Wednesday, Independent Book Publishers Association CEO Angela Bole pointed out during a session on the state of indie publishing that while it presents many opportunities for entrepreneurs, there remain many obstacles to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 01:00:26 UTC ]
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