Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Other Publishing stories related to: 'Brand RX part two: The state of brand safety one year later'

131-year-old Luke paper mill in Western Maryland to close, Verso Co. announces, eliminating 675 jobs

The Luke paper mill, an economic engine in Western Maryland for 131 years, will close by June 30, owner Verso Co. announced Tuesday. The shutdown means 675 people spread across Maryland, Pennsylvania and West Virginia will lose their jobs, the company said. The company said it had explored... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:00:00 UTC ]
More news stories like this | News stories tagged with: #announced tuesday #west virginia

The Bookseller's Library of the Year Award returns

The Bookseller's Library of the Year Award is back for a second year, following Liverpool Central Library's win of the inaugural prize in 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural prize

ESPN The Magazine Will Shutter Its Print Edition After 21 Years

While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #important work #developing story #greatest writers #great stories

Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success

Education content subscription model Cengage Unlimited has sold more than one million subscriptions since August 2018, according to preliminary data from Cengage. The post Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #success appeared #preliminary data

Poynton leaves Faber after 12 years

Faber’s international and digital sales director Miles Poynton is leaving the company after 12 years. Continue reading at The Bookseller

[ The Bookseller | 2019-04-27 00:00:00 UTC ]
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The Improper Bostonian Shutters After 28 Years

[caption id="attachment_157693" align="alignright" width="450"] The first (left) and last (right) editions of The Improper Bostonian (credit The Improper Bostonian)[/caption] The Improper Bostonian, a regional lifestyle magazine, closed its doors on Thursday after 28 years in print. "While this... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicly announced #potential buyer #cover stars #editorial team #official day

This Year's Triangle Award Winners Announced

Alexander Chee, Hieu Minh Nguyen, and Imani Perry are among the winners of the 31st annual Triangle Awards, honoring LGBTQ fiction, nonfiction, poetry, and trans literature published in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexander chee

Piatkus snaps up Weiner’s first fiction novel in four years

Little, Brown imprint Piatkus will publish Jennifer Weiner’s first fiction novel in four years, later this year. Continue reading at The Bookseller

[ The Bookseller | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #piatkus snaps

Snap has three years to make a profit before it runs out of money

In spring 2017, global markets crowned Evan Spiegel the new boy king of tech. At just 26 years old, Spiegel took his photo-message and camera company Snap Inc. public for $24 billion, making it the biggest initial public offering in years. The unprofitable company was valued more highly than... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-19 14:00:00 UTC ]
More news stories like this | News stories tagged with: #boy king #$24 billion #unprofitable company

Snap has three years to make a profit before it runs out of money

[ Baltimore Sun | 2019-04-19 14:00:00 UTC ]
More news stories like this | News stories tagged with: #boy king #$24 billion #unprofitable company

Seven Stories chief Kate Edwards stands down after 12 years

Seven Stories c.e.o. Kate Edwards is stepping down from her role at the centre after 12 years. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate edwards

The return of cool? The Face is back after 15 years

The style magazine that defined the 80s has been relaunched online – with a print version to come in SeptemberAfter a hiatus of 15 years, the Face, the style magazine known for its striking covers that helped launch the careers of Kate Moss, Alexander McQueen, Juergen Teller and Phoebe Philo, is... Continue reading at The Guardian

[ The Guardian | 2019-04-17 00:00:00 UTC ]
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Cornerstone unveils branded piano for James' The Mister

Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sloane square

Pickled Pepper Books looks to franchise bookstore brand

North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making room #digital experience #digital experiences

Acorn Intelligence’s 5 top tips for winning with sponsored brands

Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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Sunday Times Young Writer of Year award reveals sponsor change

The Sunday Times Young Writer of the Year Award has announced changes to its sponsorship with the University of Warwick its title partner and Caroline Michel, c.e.o. of literary agency Peters Fraser + Dunlop, becoming its first patron. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caroline michel

The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing

PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #brand director