Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Other Publishing stories related to: 'Brand RX part two: The state of brand safety one year later'

The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Bologna Book Fair 2019 Attendance Exceeds Last Year’s by 5 Percent

Bologna Children's Book Fair announces a record year in attendance and news coverage, while naming Sharjah as its 2020 Guest of Honor. The post Bologna Book Fair 2019 Attendance Exceeds Last Year’s by 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
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Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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German Book Prize Draws 173 Titles for This Year’s Competition

German Book Prize jurors are reviewing the submissions for the 2019 literary award: 173 titles in total, of which 71 won't be published until this fall. The post German Book Prize Draws 173 Titles for This Year’s Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-04 00:00:00 UTC ]
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Kogan Page title scoops Business Book of the Year award

Indie Kogan Page is celebraing after The Leadership Lab: Understanding Leadership in the 21st Century by Chris Lewis and Pippa Malmgren, was named the Business Book of the Year 2019 at the Business Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Julia Donaldson and Axel Scheffler reflect on 20 years of The Gruffalo

One of the UK’s best-loved creative duos, Julia Donaldson and Axel Scheffler, muse on two decades of their most famous creation, The Gruffalo. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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S&S UK Children's celebrates Hendra and Linnet's 10-year publication success

Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Andersen makes Ross its biggest fiction buy in years

Andersen Press has signed a Middle Grade fantasy series from Blue Peter Book Award-winner Ross MacKenzie, in what it called its “biggest fiction acquisition in recent years”. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Francesca Simon on 25 years of Horrid Henry

In the year which marks Horrid Henry’s 25th anniversary, Francesca Simon discusses how the series was born.   Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Faber collection to celebrate LRB's 40-year anniversary

Faber & Faber will be publishing a collection of new material from the archives of the London Review of Books to celebrate the journal’s 40th anniversary in October 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Facebook may add a dedicated news tab later this year

Mark Zuckerberg has revealed he may add a dedicated tab for "high-quality news" to Facebook, perhaps by the end of the year. The section would reportedly be free for users, though Facebook might pay publishers whose work is featured. Zuckerberg moote... Continue reading at Engadget

[ Engadget | 2019-04-01 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Chapter and verse: Faber founder’s grandson looks at 90 years of publishing

The only one of six siblings to work at the family firm, Toby Faber stresses that long-term commitment, but not nepotism, lies at the heart of indie list Faber & Faber’s successful history.   Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Natalie Jerome leaves Bonnier after two years

Bonnier Books' acquisitions director and publisher Natalie Jerome has parted ways with the company after two years. Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Literati Named 2019 PW Bookstore of the Year; Heidemann Rep

The six-year-old Ann Arbor bookstore has grown from 2,600 sq. ft. and seven employees when it opened to nearly 4,000 sq. ft. and 27 employees today. Long-time PGW Northwest sales rep Cindy Heidemann is known as "a master at helping buyers focus on what is important for their stores." Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-28 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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Regnery Posts 7% Sales Gain in ‘Peculiar Year’

Regnery Publishing had a good 2018, which president and publisher Marji Ross considered "peculiar" for one reason: three of its top-selling titles were by well-known political figures who wrote nonpolitical books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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