Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
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‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
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The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake... Continue reading at AdWeek

[ AdWeek | 2019-05-23 20:09:09 UTC ]
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Mark Zuckerberg brushes off 'break up' during Facebook safety check

Facebook issued its latest report on enforcing decency standards on the social network Thursday, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators. In its "Community Standards Enforcement Report" posted online, Facebook provided... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 19:54:32 UTC ]
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Bloomberg’s TicToc Plans to Launch on OTT Streaming Services This Year

Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 18:30:13 UTC ]
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Bloomberg’s TicToc plans to launch on OTT streaming services this year

"The mission is to live across all platforms that make up someone’s daily news diet," said Jean Ellen Cowgill, md of TicToc. The post Bloomberg’s TicToc plans to launch on OTT streaming services this year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-21 04:01:14 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
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“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Four out of five people expect Facebook to have another data privacy issue this year

People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews

[ Betanews | 2019-05-15 14:28:45 UTC ]
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Morris and 81-year-old debut novelist shortlisted for SoA awards

Bestselling author Heather Morris and 81-year-old debut novelist Norma MacMaster have been shortlisted for the Society of Authors' Awards.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
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Hearst’s Michael Clinton to Retire After 21 Years

Longtime Hearst exec Michael Clinton is retiring after 21 years with the company and a total of 41 years in the magazine publishing industry. Clinton has served as the president of marketing and publishing director of Hearst Magazines for the past nine years, and currently serves on the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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BookExpo 2019: Talking with Cindy Heidemann, PW’s Rep of the Year

For Cindy Heidemann, a field sales representative for Publishers Group West and Two Rivers (part of Ingram Publisher Services), reps are “enablers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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BookExpo 2019: Talking with Literati, PW’s Bookstore of the Year

It takes a village to raise a child—and to create a successful bookstore, if the experience of booksellers Hilary and Mike Gustafson is any indication. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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Wales Book of the Year Awards shortlists announced

The shortlists for this year’s English and Welsh language Wales Book of the Year Awards have been announced, reflecting the “incredible breadth” of the country’s literary scene. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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Soho Friday scores 'gangster book of the year' from Escobar's son

Soho Friday Media has bagged the “gangster book of the year” from drug lord Pablo Escobar’s eldest son, following a chance meeting in Mallorca. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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After his 2-year-old daughter died, a father turned his pain into a beautiful memoir

Jayson Greene’s “Once More We Saw Stars” is a heartbreaking — and heartwarming — tale of love and loss. Continue reading at The Washington Post

[ The Washington Post | 2019-05-08 15:53:00 UTC ]
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Lion Forge, Oni Press Merge Under Polarity Pop Culture Brand

Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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London Magazine's debut fiction prize returns for second year

The London Magazine has launched its debut fiction prize for a second year, following the success of its inaugural year. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Lysa TerKeurst Wins ECPA’s Christian Book of the Year

The Evangelical Christian Publishers Association (ECPA) recognized the best Christian books of the year in 12 categories on Wednesday during its annual Leadership Summit in Chicago, awarding its top prize to Lysa TerKeurst for her devotional, ‘Embraced.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-01 00:00:00 UTC ]
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Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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