It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Following a 0.9% turnover dip for the year before, Oxford University Press saw small-scale growth again in the 12 months to 31st March 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 03:07:45 UTC ]
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The School Library Association (SLA) has awarded the School Librarian of the Year Award to Ros Harding from The King’s School Chester. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 07:49:08 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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The business news publisher has laid off 11 commercial-side employees over two stints in 2019. Some of those roles remain unfilled, as Quartz pours more resources into its nascent membership program. The post Quartz lays off business-side employees for second time this year appeared first on... Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:26 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Writers say a lack of funding and cuts to libraries mean children from disadvantaged backgrounds are missing out when it comes to school visits, after a new report shows that independent schools are far more likely to have welcomed an author in the past year than state schools. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 04:33:29 UTC ]
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Bloomsbury’s digital director and publisher Stephanie Duncan has left the company after almost 23 years. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 18:10:45 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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Cardiff-based poet Ailbhe Darcy has won the £4,000 Wales Book of the Year Award for her "striking" collection, Insistence (Bloodaxe Books). Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 03:52:13 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
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Only 5% of authors earn the income Virginia Woolf once argued was needed to work – today around £30,000. Two authors explain what it is like to have success, but no moneyFour years ago, Kerry Hudson had just won a prestigious French literary prize when one late payment left her unable to make... Continue reading at The Guardian
[ The Guardian | 2019-06-19 16:23:43 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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#buzzfeed news
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Miriam Robinson, programmer for The Bookseller's Marketing & Publicity Conference 2019, shares what to expect from the day. Continue reading at The Bookseller
[ The Bookseller | 2019-06-16 23:44:09 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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George R R Martin is making a UK visit and appearing in a Waterstones event to discuss his latest book, Fire and Blood (HarperCollins). Continue reading at The Bookseller
[ The Bookseller | 2019-06-14 12:55:33 UTC ]
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Insider Inc., the publisher of Business Insider, Markets Insider and Insider, will combine with eMarketer in 2020 in an effort to bolster the business-to-business digital research and intelligence services that both companies provide, Axel Springer said Thursday. The German publisher, which owns... Continue reading at AdWeek
[ AdWeek | 2019-06-13 18:36:53 UTC ]
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