Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners. I was called in to moderate a keynote Q&A with theSkimm founders, Danielle Weisberg and Carly Zakin. From my point of view, it was an interesting conversation, and my major takeaway was a simple one: building a strong brand comes down to delivering a product people want. It’s not rocket science, I know. However, in media we sometimes talk about brand equity as if it’s some sort of entitlement for legacy companies who have paid their dues for simply being in business for an arbitrary amount of time. theSkimm is only seven years old and it started as a daily email with quick bits of news to keep its readers informed. From there it grew into a multiplatform media company with millions of readers. It’s also completed three rounds of funding and is hovering around a $100 million valuation. It began with the two founders and is now employs 100 media professionals. But its business achievements aren’t really what’s made it a powerful brand, its content and audience, or better yet, fans, have. theSkimm has an army of “Skimm’bassadors,” who are out there pushing the brand on its behalf because they have internalized the company’s mission and relate to its voice and purpose. That’s... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
News tagged with:
#test kitchen
#declining steadily
CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc america
#banner year
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#person familiar
#remains unclear
From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
#branded videos
Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers turn
#hiring writers
#tech giants
#competitive advantage
Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russell brand
#publish guide
A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine partners
In this issue, publishing leaders tell us how they see the book business today and how it might evolve. Plus, read our exclusive Frankfurt Book Fair preview guide. The post Download: Publishing Perspectives’ Fall 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#publishing leaders
Writers and editors explored what it means to be a woman in the literary world at an Emily Books event in Brooklyn: ‘The industry is mostly female, but male-run’“We’ll have a definitive answer of what women’s writing is by the end of this.”Emily Gould, novelist and founder of Emily Books, was... Continue reading at The Guardian
[ The Guardian | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emily gould
#emily books
#love dick
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#media companies
#market share
#scott havens
#bloomberg media
#global head
Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publisher
#magazine brands
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#halo effect
#subject matter
#online spending
Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
More news stories like this |
Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
More news stories like this |
Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday
[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make publishers
#post articles
#big advantage
#organic reach
Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media partners
#ad inventory
#recent months
Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sources familiar
German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian
[ The Guardian | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles including
#bauer media
Veteran Vegas media sales executive joins GreenGale Publishing. The post Kim Armenta Named Publisher of Vegas Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vegas magazine
From rights on offer at the London Book Fair to digital developments in Thailand, our Spring 2016 magazine highlights rights opportunities across the globe. The post Download: Publishing Perspectives Spring 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#digital developments