Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a knock-on effect on other electric car advertising.The advertising was published in the form of a Facebook post that used testimonials from real customers to extol the virtues of the BMW i3. That model is unusual among electric vehicles, as in addition to the electric drive, it also has a small petrol engine. However, unlike “hybrid” cars, which have a petrol-driven engine that can take over from the electric system when it runs out of charge, on longer journeys or at higher speeds, the i3’s petrol engine is only used to maintain the charge on the electric drive. Related: Electric cars: everything you need to know Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Matchbox Cars, the coloring book and the collectible card game Magic: The Gathering have been inducted into the National Toy Hall of Fame Continue reading at ABC News
[ ABC News | 2019-11-07 16:36:40 UTC ]
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Thomas Morton, an English businessman who had a knack for riling up Puritans, was the author of the first book explicitly banned in the United States. The post The First Banned Book in America appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-06 21:30:41 UTC ]
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Instagram influencer Sophie “Mrs Hinch” Hinchliffe has once again shown a clean pair of heels to the competition, with her second title Mrs Hinch: The Activity Journal (Michael Joseph) sweeping straight into the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 17:40:34 UTC ]
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If successful, the move for summary judgment would narrow the scope of any future trial, B&N attorneys say, and more importantly knock out a claim for which former CEO Demos Parneros is said to be seeking roughly $70 million in damages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Shredding allegedly took place in first week of December 2016Publisher American Media calls story ‘completely untrue’American Media and the National Enquirer tabloid newspaper shredded sensitive documents about Donald Trump shortly before the 2016 election, the reporter Ronan Farrow alleges in a... Continue reading at The Guardian
[ The Guardian | 2019-10-15 11:52:41 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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In two dystopian novels — ‘The Warehouse’ and ‘The Passengers’ — the near future seems very close indeed Continue reading at The Washington Post
[ The Washington Post | 2019-10-09 16:00:00 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Rebel Girls has said they are "saddened" by the Turkish government’s decision to ban the sale of Good Night Stories for Rebel Girls to under 18s. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 20:39:58 UTC ]
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In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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If you have a spare 35 grand or so, you now have a shot at a rare copy of the first book banned in America. Christie’s Auction House in New York recently announced that it will be auctioning a copy of New Canaan by Thomas Morton, a 1637 political satire that caused outrage among New […] The post... Continue reading at Electric Literature
[ Electric Literature | 2019-10-03 11:00:38 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
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Boris Pasternak’s great-niece Anna claims Lara Prescott’s The Secrets We Kept copied her biography of Pasternak’s loverPublisher Penguin Random House has dismissed claims that Lara Prescott, a debut novelist who received a $2m (£1.6m) advance for her novel about the publication of Boris... Continue reading at The Guardian
[ The Guardian | 2019-10-01 15:39:25 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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